Gaming

COLOGNE: The Central European division of Universal Music Group (UMG) have announced a multi-year partnership with ESL Gaming, the world’s biggest eSports company that will be managed out of UMG’s Berlin headquarters.

The aim of the agreement is to exclusively help Universal discover and promote new artists through ESL’s global tournaments and channels. In an industry first, UMG will partner with ESL to create the ultimate destination for gaming and music fans alike to experience the official soundtrack of the world’s esports leagues and tournaments. 

Aug 29, 2019 17:08
IRVINE, Calif.: The Overwatch League Thursday announced an exclusive deal with Kellogg Company, which will include co-marketing initiatives with the American breakfast cereal giant's Cheez-It and Pringles products.
Aug 27, 2019 16:08
IRVINE, Calif.: The Overwatch League Monday announced Comcast’s Xfinity as presenting sponsor of the 2019 playoffs and finals. The sponsorship will give Xfinity significant presence during the playoffs’ digital broadcasts on Twitch and ESPN, the finals airing live on ABC, and also onsite at the Wells Fargo Center.
Aug 20, 2019 19:08
MUMBAI: esports company NODWIN Gaming is collaborating with online video streaming platform SonyLIV to showcase the world’s biggest esports gaming tournament - The International 2019 - live on the platform.
Aug 08, 2019 18:08
LONDON: Sports betting data company Betradar has launched the Virtual Football Champions Cup, adding to its gaming solutions portfolio. The new Virtual Football Champions Cup gives operators the chance to further leverage the increased betting activity that typically occurs when Europe’s best football teams go head-to-head in one of the world’s most popular professional sports tournaments.
Aug 07, 2019 17:08
BENGALURU: The Karnataka State Cricket Association (KSCA) has signed up with Dream11 as their Official Fantasy Game Partner. The three-year partnership will kick-start with their blue ribbon event, the Karnataka Premier League Twenty20, that starts here on 16th August.
Aug 07, 2019 17:08
NEW YORK: USA Basketball and the National Basketball Association (NBA) announced Tuesday a streaming partnership with Amazon-owned video platform Twitch, making it the exclusive live streaming partner of USA Basketball.  Beginning this summer, Twitch will stream all USA Men’s National Team exhibition games to fans globally.
Aug 07, 2019 16:08
LOUDOUN COUNTY, Va.: The Washington Redskins and NBC Sports Washington announced Tuesday a landmark partnership that will provide the National Football League’s (NFL) first interactive, predictive-gaming live television presentation of the team’s four preseason games.
Aug 07, 2019 16:08
LONDON: Moonbug, a global entertainment company that develops and distributes entertainment for kids, Tuesday announced it has acquired popular South African video series and one of the largest circulating monthly comics in the world - Supa Strikas.
Aug 07, 2019 16:08
LOS ANGELES: The Fan-Controlled Football League (FCFL), the only professional American football league where fans call the shots, including the plays themselves in real-time, has announced legendary boxing champion Mike Tyson as the seventh team owner | fan captain to join the "owner's box".
Aug 06, 2019 17:08
MUMBAI: Euro T20 Slam has signed up India’s Dream11 as the Official Fantasy Game Partner. The league is set to take place in the Netherlands, Scotland and Ireland from 30th August to 22nd September this year.