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IOC TOP sponsor Samsung has announced new agreements to support competitions for three of the Olympics' newest sports in the lead-up to the Paris 2024 Games.

The collaboration will see Samsung work alongside the World Surf League (WSL), Street League Skateboarding (SLS) and Pro Breaking Tour (PBT) to celebrate the sports of surfing, skateboarding and breaking — and their communities — on the Road to Paris 2024 and beyond.

Mar 28, 2024 18:03
NEW YORK, NY: GroupM, WPP’s media investment group, Wednesday announced its commitment to double media investment for annual women’s sports with the creation of a dedicated marketplace. 
Mar 22, 2024 19:03
Ahead of the start of 17th edition of the Indian Premier League, host broadcaster Star Sports has onboarded 15 sponsors and counting for world cricket's biggest annual jamboree.  IPL digital streaming rights holder JioCinema had Thursday reported a record number of 18 sponsors and over 250 advertisers for the upcoming season. 
Mar 22, 2024 18:03
MUMBAI: Online skill-gaming platform Games24x7 is geared up to amplify the excitement of IPL 2024 with a new campaign launched by its fantasy sports platform, My11Circle. 
Mar 21, 2024 19:03
MUMBAI: JioCinema, official digital streaming partner of TATA IPL 2024, has reported a record number of 18 sponsors and over 250 advertisers for the upcoming season. 
Mar 21, 2024 19:03
Star Sports, official broadcaster of TATA Indian Premier League, announced an association with Tata Play. Together, they are pioneering the introduction of targeted advertising on linear TV, during live sports broadcasts, beginning this IPL season, marking a significant first for the industry.
Mar 20, 2024 18:03
Angel One on Wednesday confirmed a five-year partnership with the Indian Premier League (IPL) as an associate partner in the financial services category from 2024 to 2028.  It had been reported in the third week of February that the BCCI had sold three associate partnership slots on offer to Angel One, My11Circle and RuPay.
Mar 19, 2024 20:03
MUMBAI: The sports business in India stood at Rs 15,766 crore ($1.9 billion approx) in 2023. Tellingly, cricket’s (read Indian Premier League in particular) share of this is 87 per cent, up from 85 per cent in 2022. All other other sports, including football, kabaddi, hockey, badminton, to name some prominent ones, account for the remaining 13 per cent.
Mar 15, 2024 20:03
BENGALURU: Biscuit brand Britannia launched a campaign which encourages a hunger for sports beyond cricket. 
Mar 15, 2024 20:03
Ahead of UEFA Euro 2024, adidas Friday unveils the latest series of technical performance kits for seven of federations - Belgium, Germany, Hungary, Italy, Scotland, Spain, and Wales.
Mar 13, 2024 20:03
Global multi-specialist sports brand, Decathlon has unveiled its new brand purpose: to “Move People Through the Wonders of Sport,” with a view to bring innovative and sustainable sport to everyone. The brand has also unveiled a new, "dynamic and forward-looking identity" and the new “orbit” logo.