Aug 04, 2022 16:08
Fashion retailer H&M Thursday launched a new activewear brand - H&M Move - with a stated vision to "democratise sportswear and get the whole world moving".
Aug 02, 2022 17:08
Manchester City has renewed its partnership with sports drink and nutrition brand Gatorade. The new deal, which runs until 2025, will see the world’s number one sports drink brand continue as the Official Sports Nutrition Partner of both the men’s and women’s teams.  City’s partnership with Gatorade began in 2017 and extended to include the women’s team in 2019.
Aug 02, 2022 15:08
BENGALURU: FC Bengaluru United have announced that Danish sportswear brand Hummel will be their official kitting and merchandise partner for the upcoming 2022 season.  Hummel will produce FC Bengaluru United's home and away jerseys, practise kits and other fan merchandise. 
Aug 01, 2022 16:08
MUMBAI: Connected lifestyle brand Noise has roped in actor Vaani Kapoor as the face of its upcoming X-Fit series smartwatch in India, Noise X-Fit 2. 
Jul 29, 2022 18:07
BENGALURU: KSCA on Friday announced The Shriram Group as title sponsor for the Maharaja Trophy KSCA T20 at a press conference held at the Chinnaswamy Stadium.  Shriram has come on board as title sponsors for a period of 3 years, commencing this season. 
Jul 29, 2022 17:07
MUMBAI: Coca-Cola India has confirmed reports first published in May that it was extending its brand Limca into the hydrating sports drinks category, a first for the lemon-flavoured beverage, with Limca Sportz.
Jul 29, 2022 10:07
MUMBAI: Indian electrical manufacturing company Goldmedal Electricals was Thursday announced as the title sponsor of the upcoming five-match T20 International (T20I) series between India and West Indies.  The series will be branded as the Goldmedal T20 Cup with the first match scheduled to be played on 29 July.
Jul 28, 2022 13:07
BENGALURU: Nestlé MILO has joined forces with Inspire Institute of Sport (IIS), one of India’s premier training centers that have the vision to create and develop Olympic champions in India. 
Jul 26, 2022 19:07
MUMBAI: Lifestyle tech brand Noise has rolled out an AI-driven campaign, in partnership with brand ambassador Rishabh Pant, to send out personalized messages to potential buyers of its recently launched flagship smartwatch, the ColorFit Pro 4 series. 
Jul 26, 2022 17:07
TAMPA, Fla.: VinFast and IRONMAN have announced a global partnership that sees the Vietnamese electric auto major become the first ever naming rights partner of the IRONMAN U.S. Series from 2022.