18-TIME NBA ALL-STAR LEBRON JAMES IS THE highest-paid athlete in the world, as per US sports business platform Sportico's 'World's Highest-Paid Athletes' rankings for 2022.

According to Sportico, the four-time NBA champion has a combined salary and endorsement earnings of $126.9 million to jump into top spot ahead of the likes of footballers Lionel Messi ($122m), Cristiano Ronaldo ($115m) and Neymar ($103m).

James earned $36.9m in terms of salary and winnings with the Lakers this season along with a staggering $90m in endorsements.

Apr 11, 2022 21:04
MUMBAI: JSW Sports has announced the signing of 21-year-old Indian women cricketer Jemimah Rodrigues on a multi-year deal. As part of the association, Rodrigues’ commercial and brand partnerships will be managed by the sports wing of the JSW Group. The all-rounder was earlier represented by Baseline Ventures, which had signed her on in 2018.
Aug 30, 2021 13:08
NEW DELHI: MG Motor India aims to deliver a unique voice experience with a personal AI assistant in the upcoming SUV – MG Astor. The British automaker announced that the voice would be powered by none other than Paralympic athlete and Khel Ratna Awardee Dr Deepa Malik.
Aug 20, 2021 10:08
MUMBAI: Sports marketing firm Baseline Ventures have added Indian women's hockey goalkeeper Savita to their talent roster.  The multi-year deal will see Baseline managing all the commercial interests of Savita.
Jul 26, 2021 18:07
NBA ALL STAR LeBron James has added another title to his ever-growing trophy cabinet, this time financial. With the opening weekend total of the movie "Space Jam: A New Legacy" (which produced and starred in) reportedly coming in at over $31 million, The King is now the first active NBA player to tote $1 billion in earnings, per Sportico.
Jul 12, 2021 19:07
BENGALURU: Sports brand PUMA has signed 18 Indian athletes who will represent the country in national and international events across sporting disciplines like shooting, hockey, track and field, boxing, table tennis, discus throw and badminton. 
Jun 10, 2021 10:06
NEW DELHI: Asian Games Gold medal-winning boxer Dingko Singh died on Thursday after a long battle with liver cancer.  He was 42 and had been fighting cancer since 2017.  Manipur-based Dingko endured a long battle with the disease and even recovered from COVID-19 last year, PTI reports. 
Jun 02, 2021 23:06
LOS ANGELES: Global tech wellness brand Therabody, creators of the Theragun, have announced football superstar Cristiano Ronaldo as the company's newest Therabody Athlete.  The partnership also marks the release of Therabody's largest global ad campaign to date, which will launch in the United States, United Kingdom, Europe, Canada, Australia, China, and Japan.
Apr 29, 2021 02:04
MUMBAI: Japanese sportswear brand ASICS has roped in cricketer Ravindra Jadeja as brand ambassador.  The Team India and Chennai Super Kings all rounder "resonates well with the AISCS brand’s motive", an official release states.
Mar 30, 2021 13:03
BENGALURU: A little over four years after PUMA laced up with Team India captain Virat Kohli on an eight-year endorsement deal worth a record-busting Rs 1.1 billion, the global sports brand Tuesday signed a strategic long-term partnership with his Indian Premier League franchise Royal Challengers Bangalore, as official kit partner for the upcoming IPL season and beyond.
Mar 23, 2021 18:03
MUMBAI: Games24x7 has appointed international cricketer and Indian Test team vice-captain Ajinkya Rahane as a brand ambassador of My11Circle, its fantasy sports platform.   Rahane joins former Indian cricket captain Sourav Ganguly, Australian all-rounder Shane Watson, Afghanistan leg-spinner Rashid Khan, and one of cricket’s greatest batsmen VVS Laxman on the platform's endorsements roster.