NEW DELHI: Fast&Up, India’s leading homegrown nutrition brand, proudly celebrated the outstanding achievements of their supported elite athletes who recently brought laurels to India at the Asian Games. The felicitation ceremony held on Monday witnessed the presence of Avinash Sable, Rutuja Bhosale, and Srihari Natraj, three exceptional athletes who demonstrated unparalleled dedication and sportsmanship.

Oct 18, 2023 08:10
India will soon have female representation in the UFC. Pro-MMA fighter Puja Tomar will become the first Indian woman to land a contract with the UFC, the biggest mixed martial arts promotion in the world, the 28-year-old strawweight confirmed on Tuesday. The news was also confirmed by her management, First Round Management Europe. No debut date or opponent was announced.
Oct 13, 2023 18:10
Sportswear brand Reebok Thursday announced longtime brand partner and legendary hall-of-famer Shaquille O’Neal as the president of Reebok Basketball.  The appointment of the newly created position comes on the heels of Reebok’s announcement made earlier this month regarding its long-term strategy to re-emerge into team sport and focus on the brand’s global commitment to performance basketball.
Oct 13, 2023 17:10
BENGALURU: Sports brand PUMA has roped in Team India fast bowler Mohammed Shami as its brand ambassador.
Sep 29, 2023 17:09
Asics has welcomed Indian Hockey player Manpreet Singh to its roster of brand athletes. Asics’ brand philosophy, "sound mind, sound body," emphasises the need to maintain a perfect balance between mental and physical well-being. The brand envisions not only supporting but also encouraging the young talent of the country to achieve new heights and set benchmarks.
Sep 29, 2023 16:09
BENGALURU: Star Indian cricketer and PUMA brand ambassador Virat Kohli received praise from former South African maestro Jonty Rhodes for his diving skills when he announced the unique AI-led campaign called PUMA DIVE through social media on Friday.  Sharing an image of himself diving on X, Virat invited fans to rate it, posting, "Think this definitely is a 100% score. What do you guys think? #PUMADive."
Sep 25, 2023 19:09
Noise has onboarded reigning Olympic and world javelin champion Neeraj Chopra as their brand ambassador for smartwatches.  The respective journeys of Neeraj Chopra and Noise represent that from humble beginnings come great things if one never stops dreaming, persevering, and embracing the Noise within.
Sep 22, 2023 18:09
NEW DELHI: JSW Group, one of India’s fastest growing conglomerates, Friday announced Olympic and World champion Neeraj Chopra as its official brand ambassador, thereby extending an already solid relationship with the javelin ace. Financial terms were not disclosed. The partnership also includes an association with JSW businesses like Steel, Cements, Paints and other Group businesses. 
Sep 21, 2023 20:09
MUMBAI: Close on the heels of India's highest ranked tennis player Sumit Nagal’s heartfelt confession about the difficulties he has making ends meet on the tour, Gatorade has came forward to support him in a 3-year association. 
Sep 12, 2023 19:09
MUMBAI: PepsiCo-owned energy drink brand Gatorade Tuesday announced its association with Indian international cricketer Hardik Pandya.  The partnership comes on the back of Gatorade’s mission to reiterate the importance of hydration whilst being active.
Sep 05, 2023 20:09
Switzerland Tourism extended a warm felicitation to Neeraj Chopra, the celebrated Olympic and World champion javelin thrower, acknowledging his remarkable achievements in the field of sports.