MUMBAI: Ahead of the 19th Asian Games Hangzhou 2022, official broadcaster Sony Sports Network has launched the "grandest campaign in the history of the Asian Games in India". 

In order to ensure that the message ‘Iss Baar Sau Paar, Phir se, Hum Hongey Kamyab’ resonates across every corner of India, Sony Sports Network has garnered support from a line-up of influential figures from the armed forces, politics, sports and media end entertainment.

Aug 31, 2023 17:08
Garena, a Singapore-based game developer and digital entertainment arm of Sea Group, has announced the return of its popular mobile battle royale game Free Fire in India from September 5. 
Aug 29, 2023 18:08
Hyderabad-based Centuary Mattress, which lays claim to being India’s fastest-growing mattress brand, has announced the onboarding of badminton star PV Sindhu as its brand ambassador. 
Aug 28, 2023 18:08
The second season of the Grand Prix Badminton League has been postponed indefinitely. The organisers had to take this step due to continued opposition to the event from the Badminton Association of India. The BAI declared the GPBL to be an unrecognised private tournament, following which the Indian players who were set to be a part of the competition pulled out at the last moment.
Aug 22, 2023 18:08
MUMBAI: DBS Bank India has announced its partnership with five exceptional Indian badminton stars – Lakshya Sen, Satwiksairaj Rankireddy, Chirag Shetty, Treesa Jolly, and Gayatri Gopichand.
Aug 14, 2023 18:08
GUWAHATI: In a major boost for the development of Indian badminton, Badminton Association of India (BAI) on Friday inaugurated the state-of-the-art National Centre of Excellence in Guwahati, Assam. The MoU was signed between BAI and the Government of Assam, unfolding a historic chapter for India sports during the launch event.
Aug 04, 2023 19:08
THE ASSAM GOVERNMENT will be signing a memorandum of understanding with Badminton Association of India to set up the National Centre of Excellence for Badminton in the state. CM Himanta Biswa Sarma on August 3 made the announcement via Twitter stating that the MoU will be valid for 10 years and will be extended by another 10 years subsequently.
Jun 30, 2023 18:06
NEW DELHI: The Badminton Association of India (BAI) on Friday received the historic Thomas Cup trophy which India lifted for the first time in the tournamen's 73-year-long history. BAI president, Dr. Himanta Biswa Sarma, and general secretary, Sanjay Mishra, welcomed the glittering prestigious trophy in New Delhi on behalf of the triumphant Indian squad, a media release said.
Jun 02, 2023 15:06
PUMA, one of the world’s leading sports brands, has announced its official five-year sponsorship with Saudi Arabia’s Al-Hilal FC, one of the world’s most decorated football clubs.  The groundbreaking partnership unites the two global giants as they come together to transform the country’s thriving and passionate football culture with dynamic new initiatives and products, a media release said.
May 30, 2023 17:05
The BWF Council has extended the ban on the ‘spin serve’ for another 15 months, until after the conclusion of the Paris 2024 Paralympic Games, in September next year. This follows the BWF announcement of an interim ban on 12 May 2023
May 11, 2023 19:05
NEW DELHI: A 23-member Indian badminton team has set off for Suzhou, China, where they will be competing in the highly-anticipated Sudirman Cup finals scheduled from May 14-21. The Sudirman Cup, also known as World Mixed Team Badminton Championship, is a tournament where countries compete in an intense battle for supremacy.