Badminton

After being at the receiving end of flak by players for its consistent lack of recognition and persistent administrative hurdles, the Badminton Association of India has announced that Paris Paralympics 2024 medallists will be rewarded with a total prize purse of INR 50 lakhs.

India won five medals - one gold, two silver, and two bronze - their most in any version of the Paralympic Games, and secured podiums in the women’s events for the first time at the recently concluded event in Paris.

Sep 11, 2024 12:09
IOS Sports and Entertainment on Wednesday announced the onboarding of Indian Paralympic Gold medallists Sumit Antil (Para-Javelin) and Nitesh Kumar (Para-Badminton) to their roster of athletes.  They join para-high jumper and two-time Paralympic silver medallist Nishad Kumar, marking a significant step in IOS Sports' ongoing commitment to supporting and empowering para-athletes across India.
Jul 11, 2024 17:07
NEW DELHI: Optimum Nutrition Thursday announced a partnership with double Olympic medallist PV Sindhu, while continuing with the journey of encouraging more women to achieve excellence in sports and fitness.
Jul 04, 2024 15:07
PV Sindhu, two time Olympic medalist and one of the highest profile female athletes in India, has joined Hoop as an investor and brand ambassador. The partnership marks the next step in Hoop’s journey towards becoming India’s most loved wellness brand.
Jun 03, 2024 16:06
Two-time Olympic medalist and Indian badminton star PV Sindhu has invested an undisclosed amount in Better Nutrition, a biofortified staples brand from Greenday, and become brand ambassador for the D2C brand. Per an official release, the collaboration aims to "combat micronutrient deficiencies in India through innovative biofortified foods, enhancing both consumer health and farmer livelihoods".
May 01, 2024 20:05
The World Badminton Federation has awarded hosting rights for the next edition of the Thomas & Uber Cup Finals and World Junior Championships to Denmark and India respectively. As already reported, Guwahati’s newly christened National Centre of Excellence will host the World Junior Championships 2025. As for the Thomas & Uber Cup Finals, they have been awarded to the Danish city of Horsens.
Apr 30, 2024 20:04
India will host next year’s World Junior Badminton Championships at the National Centre of Excellence in Guwahati, the sport’s global governing body BWF announced on Tuesday. India will host next year’s World Junior Badminton Championships at the National Centre of Excellence in Guwahati, the sport’s global governing body BWF said on Tuesday.
Apr 22, 2024 20:04
BENGALURU: Head hunting platform foundit (formerly Monster APAC & the Middle East), Monday announced its partnership with the Badminton World Federation (BWF).  This strategic collaboration aims to amplify foundit’s brand presence while championing the spirit of excellence embodied by badminton players worldwide.
Apr 09, 2024 19:04
Delhi-based Omaxe Ltd announced Monday that the realty firm's wholly owned subsidiary and SPV - Worldstreet Sports Center - will be developing India's first integrated multi sports facility consisting of an international cricket and football stadium, an indoor stadium along with a retail and hospitality hub spread across an area of 50.40 acres in Delhi's Dwarka area for around Rs 1,500 crore ($180 million). 
Mar 08, 2024 15:03
NEW DELHI: The Badminton Association of India (BAI) on Thursday announced a cash incentive of over INR 1.12 crore to the players and support staff for their success in major international tournaments, including the Asian Games, Badminton Asia Team Championship and the BWF World Junior Championships.
Feb 19, 2024 17:02
NEW DELHI: Indian women created history by clinching their first-ever Badminton Asia Team Championships crown with a 3-2 victory over Thailand in Selangor, Malaysia, on Sunday.