Brands

boAt ropes in Yashasvi Jaiswal as latest cricket ambassador

SportzPower Team

Apr 24, 2024 20:04

Read more about boAt ropes in Yashasvi Jaiswal as latest cricket ambassador
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Leading Indian wearables brand boAt has signed cricketer Yashasvi Jaiswal as its new brand ambassador.

Yashasvi joins the brand’s roster of brand ambassadors that include Hardik Pandya, Tilak Varma, and Jemimah Rodrigues.

With this association, Yashasvi will feature in the brand’s upcoming marketing campaigns and initiatives endorsing its diverse range of products.

Apr 05, 2024 20:04

UFC names Hostage Tape global sleep aid partner

LAS VEGAS: UFC, the world’s premier mixed martial arts organization, and sleep aid company Hostage Tape have announced a marketing partnership that will see Hostage Tape strategically activate its brand within some of UFC’s most significant assets.

Apr 04, 2024 19:04

Good Glamm Group partners with Serena Williams

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Apr 04, 2024 19:04

Lexus announces new partnerships with PGA of America

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Apr 04, 2024 19:04

GoPro title sponsor of MotoGP Gran Premio GoPro de Aragon

SAN MATEO, Calif.: GoPro, Inc. Wednesday announced title sponsorship of the MotoGP Gran Premio GoPro de Aragon motorcycle race weekend to be held at the MotorLand racetrack in Alcañiz, Spain, August 31 – September 1.

Apr 03, 2024 19:04

Agilitas Sports names Richard Zartman to lead footwear design

Agilitas Sports has appointed Richard Zartman, former design director for the Global Running Business unit at the adidasm as vice president of Footwear Design at the sportswear and athleisure solutions platform. As part of the founding team at Agilitas Sports, Richard will lead footwear design for Agilitas Group's portfolio of athletic sportswear brands.

Apr 03, 2024 19:04

45+ new brands, 40+ new categories in 1st 7 IPL games: TAM Sports

MUMBAI: TAM Sports has released the TAM Sports - IPL 17 Advertising Update, which has analysed data from the first 7 games of this year's 17th edition of the Tata Indian Premier League, and for all the channels on which matches were telecast, and how it compares with IPL 16.

Apr 03, 2024 19:04

Asian Paints appoints Virat Kohli as brand ambassador

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Apr 03, 2024 18:04

Evocus adds electrolytes drink mix to product portfolio

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Apr 02, 2024 19:04

U.S. Polo Assn. targeting $1bn retail sales in India

WEST PALM BEACH, Fla: USPA Global has announced that U.S. Polo Assn., the official brand of the United States Polo Association (USPA), has delivered a record $2.4 billion in global retail sales in 2023.

Apr 01, 2024 19:04

Bisleri partners with 5 IPL teams as official hydration partner

Bisleri International on Monday said it has inked agreements with five IPL teams as official hydration partner. These teams include Delhi Capitals, Gujarat Titans, Mumbai Indians, Rajasthan Royals and Royal Challengers Bengaluru.

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