At the reveal of the adidas kits for the Paris 2024 Olympic and Paralympic Games, the sports brand has announced that 86% of pieces of apparel worn on and off the field of play have been created using design principles that ensure they work for athletes with and without a disability.
Brands
Mar 26, 2024 19:03
Scottish golf apparel brand Glenmuir has announced the signing of DP World Tour player Shubhankar Sharma to its global roster of leading professionals wearing its apparel on Tour.
Mar 22, 2024 19:03
Ahead of the start of 17th edition of the Indian Premier League, host broadcaster Star Sports has onboarded 15 sponsors and counting for world cricket's biggest annual jamboree.
IPL digital streaming rights holder JioCinema had Thursday reported a record number of 18 sponsors and over 250 advertisers for the upcoming season.
Mar 22, 2024 19:03
Mumbai Indians announced Friday that the RIL-owned Indian Premier League franchise had achieved its most successful commercial year in the IPL's 17-year history.
The team has added 12 new brands to their sponsorship roster, bringing the total to 26 brands, including 11 international and 15 domestic brands. This expansion reflects a 20% increase in sponsorship value.
Mar 21, 2024 20:03
The Board of Control for Cricket in India has confirmed reports published earlier of the association of My11Circle, Angel One, RuPay & CEAT as official partners for the TATA Indian Premier League.
Mar 21, 2024 19:03
MUMBAI: JioCinema, official digital streaming partner of TATA IPL 2024, has reported a record number of 18 sponsors and over 250 advertisers for the upcoming season.
Mar 21, 2024 18:03
NEW DWLHI: Fixderma, a leading dermaceutical brand, Thursday announced its partnership with Delhi Capitals as associate sponsor for the upcoming season of the Indian Premier League (IPL), commencing Friday.
The collaboration marks Fixderma's inaugural foray into cricket sponsorship, signifying a significant milestone for the brand.
Mar 21, 2024 18:03
Leading logistics company DHL has entered a multi-year partnership with the FIM Enel MotoE World Championship.
Mar 20, 2024 19:03
BENGALURU: Captains Faf du Plessis, Smriti Mandhana and batting icon Virat Kohli on Tuesday unveiled the new jersey of Royal Challengers Bengaluru during an 'RCB Unbox 2024' at the M Chinnaswamy Stadium here.
The team’s new name and logo were also unveiled, paying homage to the rich history and tradition of the city. The team will now be known as Royal Challengers Bengaluru.
Mar 20, 2024 19:03
Eveready Industries India Ltd. (EIIL) has announced its collaboration with Neeraj Chopra, the reigning Olympic gold medallist and World no. 1 in men's javelin star, as its new brand ambassador.
Mar 20, 2024 19:03
Mumbai Indians has onboarded NIC Ice Creams as an official partner for the upcoming TATA Indian Premier League 2024.