Brands

IOC TOP sponsor Samsung has announced new agreements to support competitions for three of the Olympics' newest sports in the lead-up to the Paris 2024 Games.

The collaboration will see Samsung work alongside the World Surf League (WSL), Street League Skateboarding (SLS) and Pro Breaking Tour (PBT) to celebrate the sports of surfing, skateboarding and breaking — and their communities — on the Road to Paris 2024 and beyond.

Feb 16, 2024 16:02
BENGALURU: Sports brand PUMA India has joined forces with Delhi Capitals as the TATA Indian Premier League franchise's official kit partner, ahead of the year’s WPL and IPL season.
Feb 14, 2024 18:02
SEATTLE: Brooks Running, a subsidiary of Berkshire Hathaway, finished 2023 with record revenue growth of $1.2 billion, up 5% year-on-year, and a record 20 million+ units sold. 
Feb 13, 2024 19:02
BENGALURU: Casualwear brand United States Polo Association (USPA) has unveiled its new brand store in Jayanagar, Bengaluru. 
Feb 13, 2024 19:02
LONDON: McLaren Racing Monday announced Optimum Nutrition, the world’s number one sports nutrition brand, as Official Sports Nutrition Partner of the McLaren Formula 1 Team for the 2024 season and beyond.
Feb 13, 2024 17:02
"Sun Day Red", Tiger Woods' next chapter in sportswear after recent his split from Nike, was officially unveiled alongside TaylorMade. The new signature line of the golfing legend will feature apparel and footwear. 
Feb 13, 2024 16:02
GroupM India has released its annual This Year Next Year (TYNY) report. The overall ad revenue is expected to reach Rs 1,55,386 crore ($18.723 billion) in 2024, growing at 10.2%, with an incremental Rs 14,423 crore compared to 2023.
Feb 13, 2024 15:02
MUMBAI: Viacom18 Tuesday announced the launch of multiple innovations for advertisers around the upcoming IPL season, including unique offerings that the OTT platform asserts "are a first" for the Indian broadcasting ecosystem. 
Feb 09, 2024 18:02
Star Sports, the official TV broadcaster of the Tata Indian Premier League (IPL), brings a one-of-a-kind opportunity ‘Startup Power Play’ for start-ups in India. This initiative invites startups to craft a crisp 60-second commercial, strategically positioned to captivate audiences during each IPL match.
Feb 08, 2024 19:02
Gulf carrier Etihad Airways on Thursday entered into an agreement with the Indian Premier League franchise Chennai Super Kings (CSK) as its official sponsor. The partnership will cover CSK's events and platforms, while its players' jerseys will display the Etihad logo.
Feb 08, 2024 18:02
HERZOGENAURACH, Germany: Sports company PUMA has appointed Julie Legrand as senior director Global Brand Strategy. In this position, she will oversee an important part of PUMA’s strategic priority to elevate the brand.