Data Analytics

MI vs CSK clash logs over 715m views: JioCinema

SportzPower Team

Apr 16, 2024 18:04

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MUMBAI: The marquee fixture between Mumbai Indians and Chennai Super Kings on April 14th, that was lit by MS Dhoni’s last over cameo and blistering ton by Rohit Sharma, logged over 715 million views, JioCinema - official streaming platform for the TATA IPL - declared Tuesday.

JioCinema further announced that the platform amassed 9.33 billion minutes of watch time and 130m viewers, bettering the reach of the IPL 2023 final.

Mar 26, 2024 19:03

Sevilla hits 20m social media followers; India tops growth

LaLiga side Sevilla FC's official social media accounts have just reached the figure of 20 million followers across all platforms.

Mar 20, 2024 19:03

India sport audience base 678m; CSK most recalled IPL team: Study

MUMBAI: India’s estimated sports audience base is a staggering 678 million (67.8 crore), according to a new study. Cricket, football & kabaddi are the top 3 sports, with audience base of 612, 305 & 208 million respectively. These are some of the key findings published by media consulting firm Ormax Media, which Wednesday released its latest research report titled The Ormax Sports Audience Report: 2024.

Mar 20, 2024 19:03

Installs, sessions higher on streaming apps during IPL: Study

SINGAPORE: Ahead of the Indian Premier League 2024 kick-off, mobile marketing analytics platform Adjust and smart lock screen platform Glance have jointly presented "The Cricket Playbook for Growth Marketers".

Mar 15, 2024 21:03

40%+ real-money gamers from India non-metro regions: Study

Highlighting the growing popularity of gaming in India, a study by social media firm Meta said nearly half of casual gamers and 43 per cent of real-money gamers come from non-metro geographies. A study by Meta GWI showed that more than three of four casual and real-money gamers in the country discover new games to play and purchase on social media, and more than 90 per cent of these do so on Meta platforms.

Mar 13, 2024 20:03

Global sports industry to hit $260bn by 2033: Study

Sports consultancy firm Two Circles has released a report that projects the global sports industry to grow to $260 billion by 2033, a dramatic increase on the current $159bn in revenue generated by sports intellecutal property owners.

Mar 12, 2024 19:03

New biz models will emerge for Indian sport: FICCI EY Report

MUMBAI: The 2024 FICCI EY report has noted that new business models will perforce emerge not only for "Big Daddy" cricket, but also across other sports.

Mar 06, 2024 20:03

Infosys, ATP renew assn, to drive AI-first innovations in pro tennis

LONDON: Indian IT major Infosys Wednesday announced the renewal of its digital innovation partnership with the ATP Tour until 2026. The three-year extension of the partnership will continue to draw on Infosys' deep expertise in digital technologies like Artificial Intelligence, Data Analytics, and Cloud, which will enrich the fan experience and player performance in professional tennis.

Mar 05, 2024 19:03

Star onboards CricViz for IPL, T20 WC data analysis

LONDON: Disney Star has appointed CricViz as the network's data analysis and insights partner for the upcoming 2024 IPL and ICC Men’s T20 World Cup.

Feb 15, 2024 17:02

Super Bowl ad study: Big game commercials drive demand

NEW YORK: A 2024 Super Bowl advertising study from behavioral research company Veylinx has determined whether Super Bowl commercials boost consumer demand for the products advertised. The results show that 2024 Super Bowl advertising fueled a 16.4% increase in overall product demand among viewers, with Doritos Dinamita, Michelob Ultra and e.l.f. Halo Glow Liquid Filter outperforming the other brands tested.

Feb 14, 2024 16:02

New intl transfer records set in January 2024 window: FIFA

A total of 4,716 international transfers were completed in men’s football during the 2024 January window, an increase of 0.6% compared to the previous January window, according to FIFA’s International Transfer Snapshot. Total spending on transfer fees hit $1.46 billion in men's football, and a record expenditure of $2.1 million in women's football.

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