MUMBAI: TAM Sports has released the TAM Sports - IPL 17 Advertising Update 4, which has analysed data from the first 31 games of this year's 17th edition of the Tata Indian Premier League, and for all the channels on which matches were telecast, and how it compares with IPL 16.
Data Analytics
Mar 06, 2024 20:03
LONDON: Indian IT major Infosys Wednesday announced the renewal of its digital innovation partnership with the ATP Tour until 2026.
The three-year extension of the partnership will continue to draw on Infosys' deep expertise in digital technologies like Artificial Intelligence, Data Analytics, and Cloud, which will enrich the fan experience and player performance in professional tennis.
Mar 05, 2024 19:03
LONDON: Disney Star has appointed CricViz as the network's data analysis and insights partner for the upcoming 2024 IPL and ICC Men’s T20 World Cup.
Feb 15, 2024 17:02
NEW YORK: A 2024 Super Bowl advertising study from behavioral research company Veylinx has determined whether Super Bowl commercials boost consumer demand for the products advertised.
The results show that 2024 Super Bowl advertising fueled a 16.4% increase in overall product demand among viewers, with Doritos Dinamita, Michelob Ultra and e.l.f. Halo Glow Liquid Filter outperforming the other brands tested.
Feb 14, 2024 16:02
A total of 4,716 international transfers were completed in men’s football during the 2024 January window, an increase of 0.6% compared to the previous January window, according to FIFA’s International Transfer Snapshot. Total spending on transfer fees hit $1.46 billion in men's football, and a record expenditure of $2.1 million in women's football.
Feb 13, 2024 16:02
GroupM India has released its annual This Year Next Year (TYNY) report. The overall ad revenue is expected to reach Rs 1,55,386 crore ($18.723 billion) in 2024, growing at 10.2%, with an incremental Rs 14,423 crore compared to 2023.
Feb 13, 2024 15:02
MUMBAI: Viacom18 Tuesday announced the launch of multiple innovations for advertisers around the upcoming IPL season, including unique offerings that the OTT platform asserts "are a first" for the Indian broadcasting ecosystem.
Feb 12, 2024 18:02
MUMBAI: ZEE Entertainment Enterprises Limited (ZEE), host broadcaster of the DP World ILT20, announced Monday that the T20 league has garnered viewership of over 161 million in India in the first 18 matches of the the ongoing second season, with 57% of the audience being under the age of 30.
Jan 27, 2024 17:01
LONDON: IMG ARENA, a leading sports data and technology business for the betting, media and performance sectors, has selected Amazon Web Services (AWS) as its strategic cloud provider to help the company "reimagine" the sports fan experience.
Jan 27, 2024 17:01
The total revenue generated by the top 20 Money League clubs in 2022/23 is a record €10.5 billion, a 14% increase over the previous year and pre-pandemic levels (€9.2bn – in both 2021/22 and 2018/19).
Jan 19, 2024 16:01
Omnicom Media Group (OMG) India has appointed Jigar Rambhia to lead its Sports Practice.
Jigar joins OMG with a wealth of experience and a proven track record in the sports industry.