COLOGNE: The Central European division of Universal Music Group (UMG) have announced a multi-year partnership with ESL Gaming, the world’s biggest eSports company that will be managed out of UMG’s Berlin headquarters.

The aim of the agreement is to exclusively help Universal discover and promote new artists through ESL’s global tournaments and channels. In an industry first, UMG will partner with ESL to create the ultimate destination for gaming and music fans alike to experience the official soundtrack of the world’s esports leagues and tournaments. 

Sep 22, 2021 18:09
MUMBAI: The Hero Indian Super League (ISL) today announced a landmark partnership with London-based Terra Virtua Limited to launch its exclusive non-fungible tokens (NFTs) as digital collectibles ahead of the 2021-22 season.
Sep 21, 2021 18:09
PARIS: Sorare, the fantasy football platform and marketplace for nonfungible token (NFT) trading cards, announced Tuesday that it has raised $680 million in Series B financing led by Japanese fintech giant SoftBank, with participation from Atomico, Bessemer Ventures, D1 Capital, Eurazeo, IVP and Liontree; and existing investors Benchmark, Accel and Headline.
Sep 16, 2021 15:09
BENGALURU: Mobile Premier League, Asia’s largest esports and skill gaming platform, has reportedly raised $150 million in a Series E round of funding led by Legatum Capital at a pre-money valuation of $2.3 billion. This makes made it India's second gaming unicorn valued at over $1 billion after Dream11.
Sep 13, 2021 14:09
MUMBAI: The FIFA 22 sports video game franchise is adding more realism with the Hero Indian Super League now being featured in this year’s game. ISL is in its eighth season (2021-22) and all the 11 participating clubs, with their kits and other associated marks, will feature in the latest edition of the sports video game franchise.
Sep 03, 2021 06:09
SOCIAL MEDIA GIANT Facebook is rolling out Facebook Fantasy Games in the US and Canada on the Facebook app for iOS and Android. 
Sep 02, 2021 19:09
MUMBAI: The Hurun Research Institute Wednesday released the Hurun India Future Unicorn List 2021, a ranking of India’s start-ups founded in the 2000s, worth at least $200 million, not yet listed on a public exchange and most likely to ‘go unicorn’ within 2 years (Gazelles) or 4 years (Cheetahs).  The cut-off date was 31 August 2021.
Sep 01, 2021 19:09
MUMBAI: Yuvin Esports has announced Tata Motors as the title sponsors for the upcoming Yuvin Valorant Invitational (YVI) tournament, scheduled from September 2 to 5. This partnership also marks the entry of the country’s biggest automobile manufacturing company into the Esports domain, which has seen rapid rise in the recent past.
Sep 01, 2021 18:09
VANCOUVER, British Columbia: GameOn Entertainment Technologies (GET.C) has announced a partnership North America-focused cricket streamer Willow TV. The partnership with Willow TV will bring Willow TV Cricket Predictor to all of Willow’s 3.5 million homes across North America in time for the ICC Men’s T20 World Cup, taking place in Dubai from October 17 to November 14.
Aug 31, 2021 18:08
MUMBAI: Following the record-breaking success of last year’s EndBoss Poker Tournament, PokerBaazi is all set to host the second edition of India’s biggest standalone tournament ever.  Hosted on, the tournament guarantees a prize pool of Rs 50 million, including a guaranteed winning amount of Rs 10 Crore for the biggest poker maestro aka the ‘EndBoss’ of the tournament.
Aug 31, 2021 16:08
MUMBAI: Gaming and sports media platform Nazara Technologies has acquired Hyderabad-based skill-based gaming company OpenPlay Technologies for Rs 1.8641 billion (Rs 186.41 crore).