Marketing

COLOGNE: The Central European division of Universal Music Group (UMG) have announced a multi-year partnership with ESL Gaming, the world’s biggest eSports company that will be managed out of UMG’s Berlin headquarters.

The aim of the agreement is to exclusively help Universal discover and promote new artists through ESL’s global tournaments and channels. In an industry first, UMG will partner with ESL to create the ultimate destination for gaming and music fans alike to experience the official soundtrack of the world’s esports leagues and tournaments. 

Nov 29, 2019 21:11
MUMBAI: An earlier report that storied Kolkata football club East Bengal, which is currently in its centenary year, will conclude its year-long celebrations with a game against English Premier League giants Manchester United next July, has gained further traction.
Nov 29, 2019 20:11
SINGAPORE: Tata Consultancy Services (TCS), a leading global IT services, consulting and business solutions organization, has announced that it is the official technology partner of the Standard Chartered Singapore Marathon (SCSM) for the sixth year running.
Nov 29, 2019 20:11
MUMBAI: The organisers of the upcoming second edition of the franchise based Tennis Premier League (TPL) have added a fifth celebrity to the league's ownership roster.
Nov 27, 2019 18:11
KOCHI: Tropical Titans, winners of the inaugural edition of just-concluded Champions Boat League (CBL), earned close to a quarter of the prize monies by mustering Rs 13.1 million of the total Rs 59 million that was up for grabs in the spectacular event in Kerala’s backwaters.
Nov 27, 2019 17:11
MADRID: Mascots are often seen as one of the more light-hearted and amusing elements of a football team, but there is a more serious side to these characters. More and more LaLiga clubs are creating official mascots that bring colour and spectacle to home matches, but also help to create marketing campaigns that aid national and international expansion.
Nov 26, 2019 19:11
MUMBAI: Storied Kolkata football club East Bengal, which is currently in its centenary year, will reportedly mark it with a game against English Premier League giants Manchester United next July. According to Bengali sports portal Xtra Time, Manchester United are likely to play the Red and Gold brigades during their pre-season tour to Asia.
Nov 25, 2019 14:11
KOLLAM: Enthused by the success of the pioneering Champions Boat League (CBL) that concluded Saturday, the Kerala government is taking the water event’s next edition to venues across the state, two key ministers said.
Nov 25, 2019 14:11
KOLKATA: Reigning Premier League champions Manchester City brought its silverware to three cities in India from 16th to 24th November to celebrate with fans as part of the final stop on its global trophy tour, presented by Etihad Airways. 
Nov 25, 2019 13:11
LONDON: The 2019 Nitto ATP Finals, held for an 11th consecutive year at The O2 in London, provided a thrilling finale to the 2019 ATP Tour season, bringing attendance across the 63 ATP events throughout the year to a record 4.82 million fans, while online consumption of the season finale hit unprecedented heights.
Nov 23, 2019 13:11
MUMBAI: IPL Soccer, a celebrity-owned seven-a-side indoor football tournament held in the UK, has announced Hindi film actress Sunny Leone as a stakeholder in its Leicester Galactos franchise. Sunny’s team lists Jaz Dhami and Harps Dhillon as the other co-owners.