Deepak Dhar’s Banijay Asia (a joint venture between him and Banijay), and Ravi Shastri’s Sporting Beyond (founded by Ravi Shastri and Jaiveer Panwar), have announced a strategic partnership aimed at redefining the landscape of cricket entertainment through content and live events. This collaboration is set to explore innovative ways…
News
Nole is Laureus world sportsman; Spanish women among top winners
Novak Djokovic, Aitana Bonmatí, Jude Bellingham and Simone Biles were among the big winners in Madrid on Sunday night, as Spain was at the centre of world sport with an unrivalled collection of sport’s greatest talents celebrating the 2024 Laureus World Sports Awards.
On an unforgettable evening at the historic Palacio de…
Legends names Dan Levy as new chief executive
Global premium experiences brand Legends has appointed Dan Levy as its new chief executive. The development follows the veteran tech executive's induction in early March to the company's board of directors and being named interim president.
In addition, erstwhile Legends CEO Shervin Mirhashemi will become the firm’s vice chair…
KKR & Meer Foundation present 7th edition of Knight Golf
KOLKATA: Kolkata Knight Riders (KKR) and Meer Foundation concluded another successful edition of Knight Golf, the annual charity event dedicated to fostering the growth of young talent and empowering marginalized communities in West Bengal.
The event held Monday (April 22nd), at The Royal Calcutta Golf Club (RCGC), reaffirms…
Games24x7 Foundation expands its Wheels of Change initiative
Games24x7 Foundation, a not-for-profit arm of Games24x7, India's most user-centric, scientific, and innovative online skill-gaming platform, today announced expansion of its flagship program, ‘Wheels of Change’, by offering aspiring children a unique opportunity to witness the thrill of a cricket match, fostering a spirit of…
Bachpan Play School & AHPS onboard Saina Nehwal as ambassador
NEW DELHI: Educational chains Bachpan Play School and Academic Heights Public School (AHPS), have announced the onboarding of badminton legend Saina Nehwal as their brand ambassador.
The partnership marks a milestone for Bachpan Play School and AHPS.
Marketing agency Sociapa wins digital mandate for Tennishub
Marketing agency Sociapa has secured the digital mandate for Tennishub, an online tennis marketplace.
Per the agency, this partnership marks a significant milestone in Sociapa's journey towards enhancing digital footprints across diverse industries.
Tennishub is a one-stop shop for tennis enthusiasts, offering top-…
rEvolution wins AoR mandate for ICC Men's T20 World Cup 2024
CHICAGO: Sports marketing agency rEvolution announced Monday its appointment as the Agency of Record (AOR) to support the "public relations and marketing activation efforts" for the ICC Men's T20 World Cup 2024.
rEvolution will deliver a transatlantic effort comprised of integrated sports marketing experts across its Chicago…
foundit appointed official talent partner of BWF
BENGALURU: Head hunting platform foundit (formerly Monster APAC & the Middle East), Monday announced its partnership with the Badminton World Federation (BWF).
This strategic collaboration aims to amplify foundit’s brand presence while championing the spirit of excellence embodied by badminton players worldwide.
FIDE Candidates win: Gukesh youngest-ever challenger for world title
Chennai teen sensation D Gukesh created history on Sunday, becoming the youngest-ever Candidates winner in Toronto. He also became the youngest World Championship challenger, and only the second Indian to win the Candidates after legend Viswanathan Anand.
His victory stunned everyone as he wasn't the favourite prior to the…