Australian cricketer David Warner, who plays for Delhi Capitals in the IPL, has put on his cinematic gloves in a new CRED spot. The ad film, created by Moonshot, shows the cricketer negotiating a film role with popular director SS Rajamouli, in exchange for discounted match tickets.
Rajamouli approaches Warner for the discount…
Rugby League Friday launched two brand new social channels dedicated to the Women’s game – including what it claims is "the world’s first TikTok account run exclusively by players".
Launching ahead of the quarter finals of the Betfred Women’s Challenge Cup this weekend (13/14 April), Women’s Rugby League’s new Instagram and…
An episode of Olympic Channel's original series, Playing Fields, has been nominated for a Sports Emmy.
The six-part documentary is an inspirational series which showcases a new generation of African athletes, each with their tragedies and triumphs, struggles and strengths, hopes and dreams to excel in their sport and reveal…
The 48th General Assembly of the Association of Summer Olympic International Federations, which convened Tuesday in Birmingham, United Kingdom, excluded the International Boxing Association (IBA) as an ASOIF Member.
The move follows the April 2 decision of the Court of Arbitration for Sport, dismissing IBA’s appeal against…
Formula E and Sony Pictures Networks India (SPNI) Wednesday announced a new three-year media partnership to air all Formula E races live on Sony Sports Network and Sony LIV across the Indian sub-continent.
SPNI will broadcast all races of the Championship’s tenth season on Sony Sports Network channels on television. Fans will…
With a little over 100 days still to go for Paris 2024, US media rights holder NBCUniversal is “on track to generate the most advertising revenue in Olympic history”.
PARIS: Global sports company PUMA has launched its first worldwide brand campaign in 10 years “FOREVER. FASTER. - See The Game Like We Do” with the objective to strengthen PUMA’s positioning as the Fastest Sports Brand in the world.
The campaign conveys the brand’s unique connection with speed and invites everyone -…
STAMFORD, Conn.: WWE, part of TKO Group Holdings, today announced that WrestleMania XL became the most-successful and highest-grossing event in company history.
ATLANTA: The Coca-Cola Company, the longest-running partner of the Olympic Games, Tuesday unveiled “Celebrate Everyday Greatness”, its theme for Paris 2024 and its global roster of athletes for Team Coca-Cola.
TNT Sports and the Women’s National Basketball Association (WNBA) today announced a multi-year collaboration to air WNBA games in the UK and Ireland, re-affirming TNT Sports’ commitment to women’s sport and strengthening its basketball offering.