NEW DELHI: In line with its commitment to sports, Coca-Cola India, through its foundation, has inked a three-year partnership with the Anju Bobby Sports Foundation.
The partnership aligns with Coca-Cola India's #SheTheDifference campaign, an initiative to celebrate, uplift, and support women throughout the value chain. As…
NEW DELHI: A survey by ad technology platform iCubesWire highlights Instagram's dominance as the preferred platform for 32% of Indian Premier League enthusiasts, showcasing the platform's ability to engage fans through visuals and real-time updates.
This results of the study not only spotlights Instagram's role in the digital…
BENGALURU: Dame Valerie Adams, the iconic shot putter, a four-time World Champion and two-time Olympic medallist has been named the International Event Ambassador for the 16th edition of the Tata Consultancy Services World 10K Bengaluru to be held on Sunday, 28th April 2024.
Ahead of International Day of Sport for Development and Peace (IDSDP) on 6 April, as the world faces a multitude of challenges, the International Olympic Committee (IOC) has launched the Olympism365 Innovation Hub, an innovative use of sport to contribute to sustainable development.
The Innovation Hub is a bespoke programme…
Tapping on the recent transformations in the sports sector and advancements leading to significant developments, MICA Ahmedabad has added sports business specialisation to its curriculum.
The B-school has renamed one of the most prominent areas, ‘Media and Entertainment Management’ to ‘Media Entertainment and Sports’, which…
LAS VEGAS: UFC, the world’s premier mixed martial arts organization, and sleep aid company Hostage Tape have announced a marketing partnership that will see Hostage Tape strategically activate its brand within some of UFC’s most significant assets.
Under the new agreement, Hostage Tape will become the Official Sleep Aid…
Centre Court Capital (CCC), a sports-focused venture capital fund, announced the launch of its maiden Rs 350 crore ($42m) fund on Thursday, of which it has already secured Rs 200 crore in commitments from marquee domestic investors and top athletes.
The Indian Premier League recorded a viewership of 350 million in its first ten matches, which is higher than any previous edition of the tournament, the event's official broadcaster asserted on Thursday.
The Broadcast Audience Research Council (BARC) data released by Disney Star reveals that the overall watch-time for the…
NEW DELHI: The Internal Complaints Committee (ICC) of the All India Football Federation (AIFF) has declared withdrawn an investigation into the case of alleged sexual harassment of a female employee at its headquarters "because the victim and the other party do not wish to pursue the matter any further".
The ICC, which…
The Golf Foundation (TGF) concluded its 15th Invitational Fundraiser tournament at the Delhi Golf Club, achieving yet another successful event in its endeavor to foster young golf talent from underprivileged backgrounds.