Herbalife backs Special Olympics Bharat's 'Developmental Sports'

NEW DELHI: Special Olympics Bharat has launched Developmental Sports for young athletes to "enable their transition to higher sport participation by learning sport specific skills". 

Global nutrition company Herbalife Nutrition has extended support to the tune of $150,000 for two years from April 2020 to expand the programming across the country.

The virtual launch event on Wednesday evening toured viewers through a progressively deepening association of SO Bharat with Herbalife Nutrition since 2015. The addresses by the guests present at the occasion were anchored by the Special Athletes, Siddhant Nath, Rithik Hukku and Shrey Kadian, all of whom have represented SO Bharat at different Special Olympics global events.

Developmental Sports activities can provide an age-appropriate introduction to sports for children with and without intellectual disabilities, ages 6-12 years old. Sport participation helps children develop physically, mentally, and socially and contributes to the development of long-term healthy lifestyles. Special Olympics Young Athletes provides children with a general introduction to the fundamental gross motor movements that will help them become more successful in sport. While children can participate in Young Athletes through age seven, as children get older, they are often ready for more sport-specific coaching and instruction.

August & September saw a roll out of two phases of three webinars each, that trained Coaches in Basketball, Cricket & Football in the Developmental Sports format. The initiative is being supported by Herbalife Nutrition that stands steadfast in its commitment to Inclusion of Persons with Intellectual Disabilities through sports, regardless of the testing times of COVID-19.

Ajay Khanna, vice president & Country head, Herbalife Nutrition (India), commented: “Herbalife Nutrition is proud to reach out and change the lives of the Specially- abled children and athletes, with the help of Special Olympics Bharat. Sports is a great equalizer and Special Olympics Bharat has been at the forefront of inspiring not only the sporting talent but also enabling attitudinal change in the communities we live in. The children are blessed with phenomenal determination, and we are happy to be able to give them a platform to shine while sending a very powerful message to the world. That resilience helps overcome all odds. Our relationship with Special Olympics Bharat exemplifies our commitment to 'Build it Better' and we look forward to continuing this deeply meaningful relationship.”
Air Marshal Keelor PVSM, KC, AVSM, VrC, founder & CEO, SO Bharat, noted: “Herbalife Nutrition is an organization with a heart and this is so humbly yet passionately demonstrated in all that they say and do. I am overwhelmed to see how this partnership has grown, from supporting multiple events, to our participation in a landmark global event like the Unified Cup 2018 that was held in Chicago; and now to a program based support that would establish the athletes on a path of Sports excellence. 

“Herbalife, under the stirring leadership of Mr Ajay Khanna, has demonstrated an unwavering determination to develop sports for our Athletes and over the years, has shown an understanding and compassion that touches the heart of each and every one of us.”