AIFF scores nutrition & hydration partner for Indian Arrows

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NEW DELHI: The All India Football Federation (AIFF) has announced TrionTotte OPC Private Limited as the 'Nutrition & Hydration Partner for Indian age-group team Indian Arrows for the ongoing football season.

Under the partnership, TrionTotte will be supplying several nutrition, hydration, and strength and conditioning products.

"The junior national teams are the future of Indian football and we are excited to have TrionTotte on board with us for their development. This partnership will enable our young future stars to obtain high-quality nutrition supplements which will complement their growth and help them realise their full potential," Kushal Das, general secretary, AIFF stated.

Azhar Maqsood, founder & CEO, TrionTotte in his statement stated: “Indian Football Forward Together. It is a privilege to join All India Football Federation and be the Nutrition and Hydration Partner for Indian Arrows. This is the first step of the journey in moving forward together with Indian Football and we are committed to providing excellent quality products to help bring the best in players.”

Indian football has been leading the way in resuming sporting activities across the country after the lockdown, with the AIFF being the first sports federation to organise a professional-level sporting event in India -- the Hero I-League Qualifiers in October -- while following all COVID-19 regulations and putting together a bio-secure bubble.

2020 also saw the launch of the federation's new motto -- ‘Indian Football. Forward Together’, which encapsulates AIFF’s aim to drive forward the development of football from the grassroots to domestic to national representative teams through a variety of programmes and support, by working together with its partners and key stakeholders.

"There is a lot of hard work being put in at all levels to take the game forward in India and this partnership with TrionTotte is another step in the right direction. As a modern and progressive organisation, we realise the importance of sports science and nutrition. With major international tournaments lined up in the near future, such partnerships will go a long way in preparing our stars of the future," Das averred.

Having successfully hosted the FIFA U-17 World Cup 2017, which was the most attended FIFA youth World Cup ever, India is set to host two more mega-events in 2022 -- the FIFA U-17 Women's World Cup and the AFC Women's Asian Cup. Additionally, India have also officially announced their bid to host the AFC Asian Cup 2027.

TrionTotte has been working directly with sports clubs, professional players, coaches, sports scientists, nutritionists and physiotherapists to develop products that are formulated and engineered for the exact needs of sportspersons, all in an effort to help players fix training and on-pitch issues like fatigue, energy, rehydration, strength and conditioning.  

TrionTotte has also been awarded as the ‘Best Sports Rehydration Products Provider – India’ in Fitness and Nutrition Awards 2020 hosted by GHP News. TrionTotte’s registered office is in Srinagar, Jammu and Kashmir.