Pepsi principal partner of Pak women's cricket team

LAHORE: Pepsico has extended its position as principal partner of Pakistan's men's national cricket team to the women’s national team as well with the announcement of a one-year agreement which was signed between the US beverages giant and Pakistan Cricket Board representatives at the PCB headquarters here Wednesday.

PCB director Commercial Babar Hamid and director Marketing Pepsico Ayesha Janjua were present at the announcement event.

The agreement comes into effect from the South Africa-Pakistan limited overs series, the first match of the three-match ODI series was played Wednesday at the Kingsmead Ground Durban. The ODI series will be followed by a three-match T20I series.

During the series, the Pakistan team playing kits will be emblazoned with multiple Pepsico brands including Pepsi, Gatorade and Kurkure.  

Hamid said: “The PCB strongly believes in the growth and promotion of women’s cricket and this partnership with Pepsi is a major indication of our commitment in this regard. Pakistan women’s national cricket team has made rapid strides in recent years; the team is a force to be reckoned with at the international stage and continues to inspire young girls all across the country.

“Pepsi has been a long standing partner and supporter of cricket in the country and has very strong ties with the PCB. This partnership is a testament to our relationship which continues to grow, we are delighted that they have come on-board to support women’s cricket and we are confident that the partnership will be hugely beneficial to women cricket in the country.”

Janjua noted: “There has been significant progress in women’s cricket in Pakistan. Our women cricketers continue to make their mark in the international arena and we want to play our part in furthering their talent. It is an exciting opportunity for us to partner with the Pakistan women’s national cricket team and we look forward to our collaboration with PCB on this mission. We are working towards a promising future as we extend our decade long association with Cricket to propagate and promote women’s cricket in Pakistan.”