NEW DELHI: IPL franchise Punjab Kings has added Indian innerwear brand Bodycare Creations to its official partner roster for the upcoming season of world cricket's biggest annual tournament.
Speaking on the association, Sanjay Dawar, managing director, Bodycare Creations Ltd, said: "This is the brand's first association with the Punjab outfit and with a great female viewership of the IPL, Bodycare has found the ideal partnership."
It bears noting though that while this is the brand's first association with Punjab Kings, Bodycare is not new to the IPL. For the 2020 edition, the brand had associated with Delhi Capitals as official partner.
Dawar further elaborated: "As part of our brand marketing strategy, we are all set to bat on a new pitch with this tie-up alongside garnering maximum visibility and viewership for the brand. Bodycare's special campaign on body positivity will also spread the right message to the viewers with this association."
Punjab Kings CEO Satish Menon said: "We are pleased to announce that Bodycare Creations will come on board as the team's official sponsor for IPL 2021. This partner confirms our belief in the rising viewership amongst women, especially in the North of India. We are indebted to brands such as these that have taken the step to promote their products on platforms such as ours. Their support is our strength as we aim to excel on the field."
Bodycare Creations will be the official partner for the Punjab Kings team with branding rights and promotional activities throughout the IPL 2021-2022 cricketing season. The brand logo will appear on the team's leading trouser.