MUMBAI, May 28, 2021 – The National Basketball Association (NBA) today announced that Star Sports will broadcast the 2021 NBA Playoffs and The Finals to fans in India.
Star Sports will air the entire Conference Finals and The Finals as well as a weekly selection of games throughout the first two rounds of the NBA Playoffs, live on Star Sports Select. The coverage, which tipped off May 23, will also feature daily highlights from the 2020-21 NBA season and classic NBA content.
“We are delighted to collaborate with Star Sports to provide the excitement of the NBA Playoffs to the millions of fans across India,” said NBA India Head of Global Content and Media Distribution, Sunny Malik. “As we embark on another highly anticipated postseason, fans in India can watch the best players in the world compete for the championship on the country’s leading sports broadcaster.”
Fans in India can follow the NBA on Facebook, Twitter, Instagram and YouTube and download the official NBA App on iOS and Android to access NBA League Pass and for the latest news, updates, scores, stats, schedules and videos.
About the NBA
The NBA is a global sports and media business built around four professional sports leagues: the National Basketball Association, the Women’s National Basketball Association, the NBA G League and the NBA 2K League. The NBA and the International Basketball Federation (FIBA) also jointly operate the Basketball Africa League (BAL). The NBA has established a major international presence with games and programming available in 215 countries and territories in more than 50 languages, and merchandise for sale in more than 100,000 stores in 100 countries on six continents. NBA rosters at the start of the 2020-21 season featured 107 international players from 41 countries. NBA Digital’s assets include NBA TV, NBA.com, the NBA App and NBA League Pass. The NBA has created one of the largest social media communities in the world, with 1.9 billion likes and followers globally across all league, team, and player platforms. Through NBA Cares, the league addresses important social issues by working with internationally recognized youth-serving organizations that support education, youth and family development, and health-related causes.