NEW DELHI: The B-Town heart-throb Tiger Shroff is all set to don a new hat as the brand ambassador for India’s first-ever franchise-based Esports league, Esports Premier League. ESPL kicks off on June 16th powered by Infinix smartphone as the presenting sponsor.
While Esports has seen an exponential rise especially during the lockdown, this league is the first of its kind to partner with Bollywood to bring wider popularity and acceptance to Esports. This collaboration aims to nurture an ecosystem that the Indian Esports industry has never seen before. The league will leverage Tiger’s popularity and strong influence on the dynamic millennials and Gen-Z.
Talking about the association, ESPL director Vishwalok Nath said: “One of the major goals for ESPL has been to reach out to every millennial and gamer in the country and our purpose of having Tiger Shroff onboard has been to create a much deeper connect and grow the gaming community. We hope this association will also further our initiative to intensify the mission of taking Esports to the next level in India.”
As part of the franchise-based league, the Hyderabad team has been bought by Chequered Flag Sports — a consortium between Sirish Kumar, Prasad Mangipudi, and Aashwij Ravula — and the team has been named as Hyderabad Hydras.
Hyderabad is the first city that will witness owners in the inaugural edition of ESPL. There will be more teams representing cities including Delhi, Mumbai, Chennai, Kolkata, Bengaluru, and states like Punjab, and Rajasthan in the upcoming league.
India Today Gaming has teamed up with Garena to create this gaming platform featuring their most popular battle royale game, Free Fire, in India.
The matches will be streamed on OTT giant Disney+ Hotstar alongside official YouTube and Facebook channels of India Today and Aaj Tak and its websites.
Due to the COVID-19 pandemic, Season 1 will be held virtually over two and a half months.
It will also feature a prize pool worth Rs 2.5 million where the winner takes home a sum of Rs 1.2 million while second and third-placed teams will take home Rs 600,000 and Rs 300,000, respectively.
To participate in the league, gaming enthusiasts and gamers can register themselves on www.indiatodaygaming.com/espl