UFC taps fitness brand Clmbr as official climbing machine

UFC Clmbr

DENVER: The UFC has announced a new partnership with connected fitness technology platform Clmbr. The world’s premier mixed martial arts organization and Clmbr will team up to leverage the power of their respective brands to further connect with their audiences throughout the United States and Canada.

Clmbr sits at the intersection of effective exercise and advanced technology and is known for being the first vertical climber to feature a large-format touch display with on-demand, instructor-led classes. Clmbr provides a wide range of challenging workouts for fitness enthusiasts and elite athletes.

Branded integrations and entitlements
Clmbr will be integrated into key UFC assets, including broadcast features on select Pay-Per-Views. Clmbr will also have a branded presence inside UFC’s Octagon during select events. UFC and Clmbr will also collaborate on a variety of custom and original content that will be distributed across UFC-owned social media channels and digital platforms.

The agreement also provides for an annual brand ambassador fund that will offer significant paid marketing opportunities to participating UFC athletes.