LONDON: IMG, the International Boxing Association's (AIBA) partner of choice in the recent past for the sale and distribution of the worldwide broadcast rights for its events, will again be doing the honours in 2017, including for its flagship World Championships.
The deal announced Monday will see IMG distribute more than 30 hours of live content from the AIBA Men’s World Championships in Hamburg, Germany next September, while it will also sell rights to the AIBA Continental Championships and the World Series of Boxing.
The agreement is an extension of IMG’s existing relationship with AIBA, which helped AIBA distribute global rights to the APB/WSB Olympic Qualification Tournament last July.
Kristian Hysen, vice president and head of Boxing, IMG Media, said: “We are delighted to be working with AIBA again and expanding our boxing portfolio with these properties. With 280 fighters from 80 countries competing at the World Championships, the Continental Championships being hosted across four different continents, and the World Series of Boxing producing over 100 hours of content, all three events have become an attractive proposition to broadcasters and fight channels on a global scale.”
Dr Ching-Kuo Wu, president, AIBA said: “We are very satisfied with the agreement, which will ensure that AIBA competitions will reach a worldwide audience. We are working hand-in-hand with all our partners from production to delivery to ensure the spectator experience provides the best possible boxing spectacle for our fans.”