PUMA, Virat collaborate for social media activation

Virat Kohli Puma cricket slang

NEW DELHI: PUMA and brand ambassador Virat Kohli Thursday collaborated on a video uploaded by the star cricketer and the sportswear brand on its social media platforms.

The video, titled Do You Know Your Cricket Slang, put the spotlight on Kohli as the batting icon explained the meanings of popular local slangs used in Indian street cricket such as ‘Batta’ and ‘Baby Over’.

The amusing video clip, organised by PUMA, highlighted the cricketer’s off-field personality. 

PUMA shares a close association with Kohli since 2017 and collaborates with him on his brand one8. The German sportswear brand is also the official kit partner of IPL franchise Royal Challengers Bangalore, which has Kohli as a key player in the team.