PKL ensures Star Sports First maintains lead: BARC data

MUMBAI: The Premier Kabaddi League helped Star Sports First, its FTA sports channel available on DD Freedish, to score over rival sports channels in a big way in week 32 (August 5-11), according to BARC viewership data for Top 5 sports channels (All India (U+R) : NCCS All : 2+ Individuals).

While Star Sports First garnered 206695 impressions (000s), Star Sports1 Hindi came a distant second with 109284 impressions (000s). Sony Ten 1, which is airing the India Sri Lanka series, managed to come in third with 79429 impressions (000s). 

The PKL matches cornered all top five spots, according to BARC data for week 32, with 4907, 4872, 4530, 4172 and 4167 impressions (000s) in all.