AHMEDABAD: TATA Indian Premier League defending champions Gujarat Titans have signed 26 partners ahead of IPL 2023.
Building up on the success of 2022, both on and off the field, the Gujarat Titans have persisted with an innovative brand and marketing strategy. As many as 11 partners from 2022 have continued their association with Gujarat Titans and 15 more have signed up this year.
Gujarat Titans have retained the same partners on the playing jersey for two years running – a rare event in the IPL. Ather, India’s leading electric scooter manufacturer, are the Principal Partners as a part of a multi-year deal. BKT Tires and Capri Global maintain their presence on the torso of the jersey as Associate Partners.
The other Associate Partners include Jio, one of India’s leading telcos, pipe manufacturers Astral and Simpolo Ceramics - taking their respective spots on the shoulders of the jersey.
ACKO have continued their association with Gujarat Titans and their logo will be visible on the headgear alongside, Equitas, a small finance bank.
Timex, a legacy brand for watches, will feature on the trousers of the Gujarat Titans kit along with solar panels manufacturer Rayzon Solar.
Dream11 and boAt have continued as Official Partners. Ahead of the 2023 season, Gujarat Titans have welcomed as many as six new Official Partners. Bisleri have signed up as the Beverage Partner. Havmor are the Ice Cream Partner. Croma have joined hands as the Electronics Partner. Jio Cinema will present the viewers an insider account of Gujarat Titans’ campaign in 2023. Nestle Munch are the Chocolate Partners while Rario have come on board as an NFT Partner.
Gujarat Titans have four Merchandise Partners this year. EM and Fancode continue their association for another season. Gujarat Titans have signed up HRX to present the fans an athleisure collection. In addition, Cybeart will present fans with options for gaming chairs.
Radio One, Radio City and Top FM have signed as the Radio Partners. HCG are the Medical Partners for the Gujarat Titans.
“Gujarat Titans’ innovative approach to signing partnerships reflects our values on and off the field. We are grateful to the 11 partners who have continued their association and support. It is a matter of great pride for us that the jersey remains unchanged from last year. We also welcome 15 new partners on board and look forward to a long and fruitful association with each one of our partners,” said Arvinder Singh, COO Gujarat Titans.