MUMBAI: Gulf Oil Lubricants India Ltd, part of the Hinduja Group, in collaboration with Manchester United, Tuesday unveiled its ‘Gulf Fan Academy’ campaign - which has the stated aim of connecting with Indian fans of the Premier League giants.
The Gulf Fan Academy is a part of a multi-rollout comprehensive campaign to highlight Gulf Oil’s association with Manchester United as the official global retail fuel and lubricant partner.
“The Gulf Fan Academy is a unique platform by the fans, for the fans, to the fans of Manchester United. The initiative will be instrumental in enhancing Gulf Oil’s digital footprint and present an innovative way to engage with the 600 million fans, spread across India and the world. Gulf Fan Academy will provide the fans with an opportunity to showcase their fandom in their own unique ways, while uniting them with their favourite football club under one platform. We would like to specially thank the #NumberOneFan enrolled into the Gulf Fan academy Mr Mahendra Singh Dhoni, who can be seen showcasing his passion and love for the Manchester United club,” says Ravi Chawla, CEO & MD, Gulf Oil Lubricants India Limited.
The ‘Gulf Fan Academy’ is going to be driven by popular stand-up comedian Azeem Banatwalla, who as "chief fan officer", will engage with fans, some of whom are high profile personalities.
Former India captain MS Dhoni, a Gulf Oil brand ambassador since 2011, will feature in the video doling out details & conversations that highlight his "love for the club".
The ‘Gulf Fan Academy’ will engage Manchester United fans through a variety of original entertaining content as well as by hosting a series of contests in the form of challenges on social media along with on-ground activations. Fans who prove their mettle through endurance and passion, will be awarded at the Gulf fan academy with official Manchester United autographed merchandise and in many other ways. They will also be groomed to become the ultimate fan and gain access to the Hall of fame.
These top winners will then get a trip to Old Trafford, the Theatre of Dreams and home of Manchester United.
A major highlight of the engagement campaign will also be an upcoming tour of Manchester United Legends in the country. The Gulf Fan Academy will primarily engage with the audience in the digital domain through official digital properties, Facebook, Twitter, Instagram, Web Banners and YouTube, of both Gulf Oil and Manchester United.
· Facebook Link: https://www.facebook.com/GulfOilIndia/videos/1927838387232812/
· Youtube Link: https://www.youtube.com/watch?v=ld7j3WMKJSg
· Twitter Link: https://twitter.com/GulfOilIndia/status/913670037189255168
· #GulfFanAcacemy Teaser on MS Dhoni official handle: https://www.instagram.com/p/BZGkietnVOI/?taken-by=mahi7781
· Name of the creative agency: OPN Advertising Private Limited
· Name of the Creative Director: S.Chockalingam
· Production House: Khadhai Films
· Director: George K Antoney