FIFA U-17 World Cup adds 3 more cos to ntnl sponsor roster

u 17

NEW DELHI: Energy conglomerate NTPC Limited, education technology provider BYJU’s and cement major Dalmia Cement have joined Bank of Baroda, Hero MotoCorp, Coal India Limited and Dalmia Cement Bharat Ltd as National Supporters for the upcoming FIFA U-17 World Cup India 2017.

On NTPC coming on board, chairman of the Local Organising Committee and president of the All India Football Federation Praful Patel said in an official statement: “The support that we are getting from the Indian industry is truly heartening. NTPC has shown its commitment to building the nation through sport.”

FIFA director of Marketing Services Jean-François Pathy said: “We are absolutely thrilled to have such a prestigious firm as NTPC joining our sponsorship programme for the FIFA U-17 World Cup. NTPC’s commitment and initiatives will help the ongoing development of football in India and participation of young people in the sport.”

On Dalmia Cement, Patel said: “Dalmia has shown its commitment to the future of Indian youth with its partnership with the FIFA U-17 World Cup. We welcome them and salute their commitment.”

Additionally, the Indian arm of Hyundai Motor Company has come on board as the official company providing transportation to FIFA officials during the tournament. It bears noting that the South Korean auto major is a global FIFA partner.

The fleet includes 63 premium Hyundai cars including the new Verna sedan, Tucson SUV and Elite i20 hatchback and a few coaches across six cities (Delhi, Kolkata, Mumbai, Kochi, Goa and Guwahati) for transporting players and the FIFA management during the mega sports event. 

Hyundai has lined up exclusive engagement activities and merchandise distribution for its customers around FIFA U17 World Cup at its dealerships in the six host cities in India.  

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