NEW DELHI: Union Sports Minister Rajyavardhan Rathore Sunday launched the Khelo India logo at the Nehru Stadium.
The Khelo India School Games will be staged here from January 31.
“We crowd-sourced the logo design and we were delighted that many chose the colours of the National flag,” The Hindu quotes Rathore having said.
The three-stroke Khelo India logo was designed by Ogilvy India.
The Khelo India School Games, organised in collaboration with SGFI and the National sports federations, will be broadcast by Star Sports.
“These competitions will act as avenues for identification of budding sporting talent in specific sports disciplines.
“We are proud that everyone is coming together in the movement,” said Rathore.