LONDON: Premier League heavyweights Tottenham Hotspur on Thursday named global automobile manufacturer, Audi as the club’s Official Car Partner in an exclusive four-year agreement.
The premium car marque is synonymous with progressive design and technology, as expressed by its famous Vorsprung durch Technik slogan, meaning advancement through technology. It is an ideology that aligns perfectly with Tottenham Hotspur’s similarly positive and forward-thinking motto Audere est Facere – To dare is to do.
Audi will see their brand’s iconic four rings feature across digital signage, including the LED advertising system, big screens and the interior TV network at the Spurs’ new stadium, which is in the final stages of its construction as well as across the club’s digital media channels.
Audi’s association with global football and its impact on it has been significant as the German company also sponsors the likes of Bayern Munich, Barcelona and Real Madrid. In the USA, its partnership with D.C United in the Major League Soccer (MLS) competition has made soccer in America a fancied sport to watch and play.
Additionally, Audi stages the Audi Cup and the Audi Summer Tour, which are major pre-season tournaments contested across the globe by some of the biggest clubs in the world.
Fran Jones, Head of Partnerships of Tottenham Hotspur, says: "Audi is a premium brand, so we are delighted to have it on board alongside a number of other leading club partners. We look forward to welcoming Audi and offering them the opportunity to showcase their products across the club."
Andrew Doyle, Director of Audi UK, says: "The partnership brings two progressive brands together - Audi and Spurs. The Club's legendary Captain Danny Blanchflower famously spoke of 'doing things in style' - this, with our commitment to quality, guides everything we do. Our shared principles of beautiful design and the most advanced technologies further cements our belief that Audi and Spurs will be the perfect marriage."
Tottenham’s list of sponsors continues to grow as it had also announced on Wednesday, a multi-year partnership with premium Swiss luxury watch manufacturing brand, IWC Schaffhausen naming it its Official Time Partner.