MUMBAI: Sony MAX, the Hindi movie channel from Sony Pictures Networks India (SPN), celebrates 20 years of its broadcasting journey in India this October.
Having pioneered the trend to showcase the best of Indian cinema, Sony MAX over the years has continued to grow from screening some of the best sporting and entertainment properties and iconic movies that have touched a million hearts.
Since its inception in 1999, Sony MAX has been enthralling movie lovers that have seen the channel emerge as the undisputed leader for more than 150 weeks now, an official release asserts.
Sony MAX’s 20-year anniversary campaign celebrated 20 years of entertaining movie lovers in India highlighting its brand essence ‘Deewana Bana De’. The campaign – Yeh Hai Desh Ki Deewangi celebrated the spirit of millions of cinema fans whose passion and enthusiasm for movies make them special and larger than life. It aired on 20 July 2019 and became an instant hit amongst cinema enthusiasts across the country seeing a phenomenal response across popular social media platforms.
Along with being the go-to place for cinema, Sony MAX also earned its stripes by showcasing the biggest sporting events India has ever seen including the ICC Cricket World Cups and 10 seasons of the cricketing phenomenon that changed India’s sporting landscape forever - Indian Premier League.
Sony MAX transformed the way sporting content was consumed with various innovations including the memorable and popular, Extraaa Innings T20, which made the league much more than a cricketing tournament, turning it into a passion and obsession amongst cricket fans as well as those who didn’t watch cricket!