CINCINNATI: FMCG behemoth Procter & Gamble, a Worldwide Olympic and Paralympic Partner, announced plans Tuesday to prominently feature superior performing household and personal care brands during the Olympic and Paralympic Games Paris 2024, including Olympic-inspired brand marketing and in-store campaigns, brand-sponsored athlete partnerships, and complimentary products and services for athletes in the Athletes’ Village during Paris 2024.

May 09, 2024 19:05
MIES, Switzerland: The International Basketball Federation (FIBA) announced on Wednesday that ORSEN will be its global commercial partner and exclusively handle the commercial rights of FIBA 3x3 competitions worldwide.
Apr 30, 2024 20:04
NEW DELHI: Special Olympics Bharat has appointed former ONGC executive director V.K. Mahendru as its executive director.   In his new role, Mahendru will oversee all aspects of the organisation and management, while also serving as a mentor. 
Apr 25, 2024 13:04
The International Olympic Committee (IOC) and Laureus Sport for Good have announced a ground-breaking collaboration that will see both organisations each invest $1 million into a two-year programme to advance youth education and employability through sport in Africa.
Apr 19, 2024 19:04
The International Olympic Committee Friday launched the Olympic AI Agenda. The initiative was introduced during an interactive event held at Lee Valley VeloPark at Queen Elizabeth Olympic Park, home of the Olympic and Paralympic Games London 2012.
Apr 18, 2024 20:04
At the reveal of the adidas kits for the Paris 2024 Olympic and Paralympic Games, the sports brand has announced that 86% of pieces of apparel worn on and off the field of play have been created using design principles that ensure they work for athletes with and without a disability.
Apr 12, 2024 19:04
An episode of Olympic Channel's original series, Playing Fields, has been nominated for a Sports Emmy. The six-part documentary is an inspirational series which showcases a new generation of African athletes, each with their tragedies and triumphs, struggles and strengths, hopes and dreams to excel in their sport and reveal the inner truth of what makes an Olympic hero.
Apr 10, 2024 20:04
The 48th General Assembly of the Association of Summer Olympic International Federations, which convened Tuesday in Birmingham, United Kingdom, excluded the International Boxing Association (IBA) as an ASOIF Member. 
Apr 10, 2024 20:04
With a little over 100 days still to go for Paris 2024, US media rights holder NBCUniversal is “on track to generate the most advertising revenue in Olympic history”. 
Apr 10, 2024 20:04
PARIS: Global sports company PUMA has launched its first worldwide brand campaign in 10 years “FOREVER. FASTER. - See The Game Like We Do” with the objective to strengthen PUMA’s positioning as the Fastest Sports Brand in the world.  The campaign conveys the brand’s unique connection with speed and invites everyone - professional and everyday athletes alike - to see the game like PUMA does.
Apr 10, 2024 20:04
ATLANTA: The Coca-Cola Company, the longest-running partner of the Olympic Games, Tuesday unveiled “Celebrate Everyday Greatness”, its theme for Paris 2024 and its global roster of athletes for Team Coca-Cola.