MUMBAI: Coca-Cola India has confirmed reports first published in May that it was extending its brand Limca into the hydrating sports drinks category, a first for the lemon-flavoured beverage, with Limca Sportz.

Ahead of the launch of Limca Sportz, Olympic Gold medalist Neeraj Chopra has been signed on as brand ambassador, Sanket Ray, president of India and Southwest Asia for The Coca-Cola Company, said in an interview. 

Jul 28, 2022 14:07
MUMBAI: Reliance Industries Limited (RIL) and the Indian Olympic Association (IOA) Wednesday announced a long-term partnership that has the stated aim to "elevate the performances of Indian athletes, support the national sports federations and build the credentials of India as a global sporting nation, with an aspiration to host the Olympic Games in the future". 
Jul 26, 2022 17:07
PARIS: The sports competition calendar by event and the first ticket pricing details for the Olympic Games Paris 2024 have been released by the Organising Committee, with just over two years to go until the Games begin.
Jul 22, 2022 17:07
MUMBAI: It has been a bad week for India's sports administrators. After football and hockey's world governing bodies read the riot act to the court-appointed administrators running All India Football Federation (AIFF) and Hockey India (HI), the heat has been turned up on the Indian Olympic Association (IOA).
Jul 19, 2022 18:07
KUWAIT: The Olympic Council of Asia (OCA) Tuesday announced the new dates for the 19th Asian Games, which will now be held in Hangzhou from 23rd September to 8th October 2023. 
Jul 18, 2022 15:07
NEW DELHI: The Indian Olympic Association (IOA) has announced a 322-strong Indian squad including 215 athletes and 107 officials and support staff, for the Birmingham Commonwealth (CWG) Games 2022 scheduled in the English city from July 28. The squad will look to improve upon its Gold Coast 2018 CWG performance, where it finished third behind traditional powerhouses Australia and England.
Jul 18, 2022 14:07
NEW DELHI: Veteran sports administrator Narinder Batra on Monday resigned as president of International Hockey Federation (FIH) with immediate effect and also gave up his membership of the International Olympic Committee (IOC). In three separate letters, Batra officially tendered his resignations from the Indian Olympic Association (IOA), IOC and FIH respectively.
Jul 08, 2022 18:07
SHINJO ABE, JAPAN"S LONGEST SERVING Prime Minister, who was shot at during an election campaign in western Japan’s Nara city Friday, has died, news agency Reuters reports, quoting Japanese media house NHK. 
Jul 07, 2022 19:07
NEW DELHI: The Indian Olympic Association (IOA) held a send-off ceremony here for members of the Indian squad for the upcoming Birmingham Commonwealth Games (CWG) 2022. 
Jul 05, 2022 18:07
NEW DELHI: A division Bench of the Delhi High Court Monday refused to stay an order by a single judge of the court that had restrained veteran sports administrator Narinder Batra from discharging any function as Indian Olympic Association (IOA) president.
Jun 30, 2022 13:06
AHMEDABAD: Adani Sportsline, the sports arm of the Adani Group, has become an official partner with the Indian Olympics Association (IOA) for the upcoming Birmingham Commonwealth Games 2022, Hangzhou Asian Games 2022, and Paris Olympic Games 2024. Financial terms were not disclosed.