Sponsorship

COLOGNE: The Central European division of Universal Music Group (UMG) have announced a multi-year partnership with ESL Gaming, the world’s biggest eSports company that will be managed out of UMG’s Berlin headquarters.

The aim of the agreement is to exclusively help Universal discover and promote new artists through ESL’s global tournaments and channels. In an industry first, UMG will partner with ESL to create the ultimate destination for gaming and music fans alike to experience the official soundtrack of the world’s esports leagues and tournaments. 

Mar 01, 2024 20:03
SBI Life Insurance, a private life insurer in India, announced its association with the Lucknow Super Giants franchise, as ‘Lead Helmet Partner’ for the upcoming 2024 cricketing season. SBI Life's logo will feature on the helmets of Lucknow Super Giants, thus leveraging the popularity of cricket to reach a wider audience and promote a culture of protection and financial preparedness.
Mar 01, 2024 20:03
College Rivals, India’s largest Esports talent hunt, has partnered with Acer as the co-powered sponsor and Sony as the official gaming headset partner for its grand finale, set to take place on March 3 at Nesco, Mumbai.
Mar 01, 2024 20:03
STAMFORD, Conn.: Mars, Take-Two Interactive and WWE, Thursday announced that SNICKERS and WWE 2K24 will continue their union as the presenting partners of WrestleMania, which takes place Saturday, April 6 and Sunday, April 7, 2024, at Lincoln Financial Field in Philadelphia.
Mar 01, 2024 19:03
The Aston Martin Aramco Formula One team, together with its official lubricant partner Valvoline Global, today announced plans for a collaborative Valvoline Mechanics Month initiative. The annual initiative celebrates the vital role of mechanics globally, recognizing their work to improve the efficiency, reliability, and performance of all transportation from road cars to F1.
Feb 29, 2024 20:02
BENGALURU: In a first-of-its-kind partnership, sports brand PUMA has solidified its commitment to back India’s indigenous sports by becoming the official kit partner of Pro Kabaddi League (PKL) outfit Haryana Steelers.
Feb 29, 2024 20:02
NEW DELHI: Legends Cricket Trophy, scheduled from March 8th to 19th, at the Pallakele Stadium in Kandy, Sri Lanka, has onboarded MagicWin Sports as an official partner. Featuring legendary players like Chris Gayle, Yuvraj Singh, and Harbhajan Singh, among others, this event will see matches in the a 90-ball format.
Feb 28, 2024 20:02
CHENNAI:  Esports tournament organizer Skyesports has onboarded Zebronics, a leading brand in IT & gaming peripherals, home & personal entertainment, and lifestyle accessories as the gaming peripherals partner for the Skyesports Champions Series, an INR 10,00,000 esports tournament in Battlegrounds Mobile India (BGMI). 
Feb 27, 2024 19:02
TORONTO: Cricket Canada and Coca-Cola Canada have announced that both groups have entered into a new partnership that will see Coca-Cola become the official beverage sponsor – and BODYARMOR the Official Sports Drink – of Cricket Canada. 
Feb 27, 2024 19:02
MUMBAI: JPMorgan Chase recently held its 11th annual corporate employee run across Bengaluru, Hyderabad, Mumbai, and Pune. 
Feb 26, 2024 19:02
BENGALURU: Ahead of the WPL’s second season, franchises are busy preparing, both on and off the field. In this regard, the UP Warriorz, who are owned by Capri Sports, have announced the Katrina Kaif-driven Kay Beauty as lead partner and EaseMyTrip and CarLelo as principal partners.