Sponsorship

COLOGNE: The Central European division of Universal Music Group (UMG) have announced a multi-year partnership with ESL Gaming, the world’s biggest eSports company that will be managed out of UMG’s Berlin headquarters.

The aim of the agreement is to exclusively help Universal discover and promote new artists through ESL’s global tournaments and channels. In an industry first, UMG will partner with ESL to create the ultimate destination for gaming and music fans alike to experience the official soundtrack of the world’s esports leagues and tournaments. 

Sep 21, 2021 17:09
SENTOSA, Singapore: The 2022 Saudi International powered by SoftBank Investment Advisers will mark the start of an historic chapter in golf, as the prestigious event becomes sanctioned by the Asian Tour as part of a new 10-year partnership.
Sep 21, 2021 16:09
NEW YORK: Mastercard announced Tuesday that it is naming Magnus Carlsen, the highest-rated chess player of all time, a Mastercard Global Brand Ambassador, as it adds chess to its roster of sports sponsorships.  Carlsen is a natural fit to join the company’s all-star lineup of ambassadors, which includes Lionel Messi, Naomi Osaka, Crystal Dunn and Dan Carter. 
Sep 21, 2021 13:09
MUMBAI: E-commerce brands emerged as biggest spenders before and during the first phase of IPL 2021, with VIVO and Amazon Prime at the top of the recall hierarchy given their high media spends on the tournament, according to the "Hi-Cricket" study. 
Sep 17, 2021 19:09
CHANDIGARH: RoundGlass Punjab Football Club announced a three-year partnership with sportswear brand SIX5SIX as its official kit and merchandise partner. SIX5SIX is also a sponsor of the Indian National Football Team, KBFC and NorthEast United FC (ISL) in addition to Estoril in Portugal.  
Sep 17, 2021 18:09
MADRID: Multinational power company Enel and MotoE have renewed their synergy for another three seasons, consolidating a successful partnership which began with the inception of the FIM Enel MotoE World Cup in 2019.  MotoE commercial rights holder Dorna Sports confirmed the Enel Group will continue in its role as title sponsor of the Cup, as well as Sustainable Power Partner of the FIM MotoGP World Championship.
Sep 16, 2021 08:09
HYDERABAD: After a two-year hiatus, top level volleyball action will return to Indian screens with the launch of the Prime Volleyball League.  
Sep 16, 2021 07:09
MADRID: MotoGP commercial rights holder Dorna Sports Wednesday confirmed a new three-year contract extension with Michelin that will see the legendary French firm continue as the sole, official tyre supplier to MotoGP until at least 2026.  The new three-year agreement will see the partnership between Michelin and MotoGP reach the milestone of a decade racing together. 
Sep 15, 2021 10:09
KOCHI: Kerala Blasters FC Tuesday announced the extension of its association with BYJU’S as the club’s title sponsor for the eighth edition of the Hero Indian Super League (ISL).  This upcoming season will see the two brands step into their second year as partners.
Sep 14, 2021 07:09
LONDON: The England and Wales Cricket Board Monday announced a new long-term partnership Castore that will see the fast-growing UK sportswear brand brand become the official kit supplier to England cricket. All of England’s national team athletes – women, disability, pathway and men’s teams – will wear high-performance and bespoke matchday and training kits supplied by Castore from April 2022.
Sep 13, 2021 16:09
KOCHI: Kerala Blasters FC (KBFC) has announced its association with digital payments and financial services platform PhonePe as its official payments partner for the upcoming season of the Indian Super League (ISL).  As part of the partnership, PhonePe’s logo will be seen on the back of the official KBFC jersey that will be donned by the players during all ISL matches.