COLOGNE: The Central European division of Universal Music Group (UMG) have announced a multi-year partnership with ESL Gaming, the world’s biggest eSports company that will be managed out of UMG’s Berlin headquarters.

The aim of the agreement is to exclusively help Universal discover and promote new artists through ESL’s global tournaments and channels. In an industry first, UMG will partner with ESL to create the ultimate destination for gaming and music fans alike to experience the official soundtrack of the world’s esports leagues and tournaments. 

Aug 05, 2022 20:08
Premier League giants Manchester United has announced a multi-year global strategic collaboration with Qualcomm Technologies, Inc. The arrangement will feature the Snapdragon brand. Snapdragon platforms power many of the world's premium smartphones, PCs, gaming devices, connected cars, smart wearables and more.
Aug 05, 2022 17:08
CANBERRA: The NBA, FIBA and Basketball Australia (BA) Thursday announced 64 of the top boys and girls from more than 15 countries across Asia-Pacific will travel to Canberra, Australia for the 12th Basketball Without Borders (BWB) Asia camp from Sunday, August 7 through to Wednesday, August 10 at NBA Global Academy, the league’s elite basketball training center at BA’s Centre of Excellence at the Australian Institute of Spo
Aug 03, 2022 19:08
Tiger Woods has announced the introduction of a new junior golf tournament to be held at The Hay at Pebble Beach and The Links at Spanish Bay. The new TGR JR Invitational presented by TaylorMade will be held on October 8-10 later this year where 60 boy and girl junior golfers will compete over two days.
Aug 03, 2022 19:08
MUMBAI: PC company Acer is all geared up to kick-start “Predator Gaming League 2022” from 12th of August through to the finale on 4th September in Bengaluru.   Some of India’s top e-sports team will battle it out in the PUBG PC and DOTA2 tournament and the winners from India will travel to Japan to compete in the $400,000 prize pool Asia Pacific Grand Finale.
Aug 02, 2022 17:08
Manchester City has renewed its partnership with sports drink and nutrition brand Gatorade. The new deal, which runs until 2025, will see the world’s number one sports drink brand continue as the Official Sports Nutrition Partner of both the men’s and women’s teams.  City’s partnership with Gatorade began in 2017 and extended to include the women’s team in 2019.
Aug 02, 2022 15:08
BENGALURU: FC Bengaluru United have announced that Danish sportswear brand Hummel will be their official kitting and merchandise partner for the upcoming 2022 season.  Hummel will produce FC Bengaluru United's home and away jerseys, practise kits and other fan merchandise. 
Jul 29, 2022 18:07
BENGALURU: KSCA on Friday announced The Shriram Group as title sponsor for the Maharaja Trophy KSCA T20 at a press conference held at the Chinnaswamy Stadium.  Shriram has come on board as title sponsors for a period of 3 years, commencing this season. 
Jul 29, 2022 15:07
NAIROBI: The new leadership at Cricket Kenya has appointed UAE-based Pacific Star Sports (PSS) as its commercial partner. 
Jul 29, 2022 10:07
MUMBAI: Indian electrical manufacturing company Goldmedal Electricals was Thursday announced as the title sponsor of the upcoming five-match T20 International (T20I) series between India and West Indies.  The series will be branded as the Goldmedal T20 Cup with the first match scheduled to be played on 29 July.
Jul 28, 2022 18:07
NEW DELHI: IOS Sports and Entertainment, the Indian Olympic Association's marketing partners, declared Thurday that the deals struck this year heading into the Birmingham Commonwealth Games are the "best ever till date" for the IOA. As per IOS, historical sponsorship deals negotiated with Reliance Industries Ltd. (RIL), JSW Inspire, Herbal Life, are among the notable ones.