COLOGNE: The Central European division of Universal Music Group (UMG) have announced a multi-year partnership with ESL Gaming, the world’s biggest eSports company that will be managed out of UMG’s Berlin headquarters.

The aim of the agreement is to exclusively help Universal discover and promote new artists through ESL’s global tournaments and channels. In an industry first, UMG will partner with ESL to create the ultimate destination for gaming and music fans alike to experience the official soundtrack of the world’s esports leagues and tournaments. 

Mar 28, 2023 17:03
A new partnership began at the season opening Grande Premio Tissot de Portugal, with MotoGP welcoming Brembo to a whole new role in the paddock: MotoGP Braking Inspiration partner.
Mar 28, 2023 17:03
Bira 91, which lays claim to being India’s fastest growing beer brand, Tuesday announced partnerships with five Indian Premier League franchises ahead of the new season. 
Mar 27, 2023 19:03
DOHA: Qatar Airways Monday announced their latest partnership with Indian Premier League franchise Royal Challengers Bangalore, becoming the IPL team's Official Front of Jersey Partner.
Mar 27, 2023 18:03
MIAMI, FL: The Miami Open presented by Itaú has returned to the Hard Rock Stadium running through Sunday, April 2nd with an action-packed program of activations and experiences from some of the world’s top brands in its biggest year for partnerships to date.
Mar 24, 2023 16:03
CHENNAI: Drone tech startup Garuda Aerospace, backed by former India captain MS Dhoni, Thursday announced a partnership with Chennai Super Kings.  As part of the agreement, Garuda Aerospace will be the official drone partner for the 2023 season, marking the first-ever drone partnership for an IPL team.
Mar 24, 2023 16:03
MUMBAI: Marketing and consumer insights company Synchronize India and digital consumer insights platform Unomer have partnered to launch ‘Score’ – an ad effectiveness measurement solution for brands advertising and sponsoring during TATA IPL 2023.
Mar 24, 2023 16:03
NEW DELHI: HARMAN, a wholly owned subsidiary of Samsung Electronics Co., Ltd., Thursday announced the sponsorship renewal of IPL franchise Delhi Capitals, through its popular audio brand JBL.  JBL had earlier collaborated with Delhi Capitals in the 2019 season.
Mar 22, 2023 14:03
Shyam Steel Industries Wednesday announced a three-year association with Lucknow Super Giants as principal sponsor of the Indian Premier League franchise.  The association has the stated aim of helping the leading TMT bar manufacturer enhance its brand and business presence across the HSM markets and nationally.
Mar 17, 2023 17:03
MUMBAI: IPL franchise Rajasthan Royals Friday announced energy solutions provider Luminous Power Technologies as the team's lead sponsor for the upcoming season of the Indian Premier League, which is set to begin from 31st March.  As part of the association, the power and solar solutions brand’s logo will appear on the front of the Rajasthan Royals' official playing kit and training kit.
Mar 16, 2023 17:03
MUMBAI: Balkrishna Industries Ltd (BKT) announced Wednesday that the off-highway tire major has inked partnership agreements with seven Indian Premier League teams as Official Tire Partner for the upcoming season of the IPL.  The brand will be the ‘Official Tire Partner’ for Mumbai Indians, Punjab Kings, Rajasthan Royals, Sunrisers Hyderabad, Gujarat Titans, Kolkata Knight Riders, and Delhi Capitals.