COLOGNE: The Central European division of Universal Music Group (UMG) have announced a multi-year partnership with ESL Gaming, the world’s biggest eSports company that will be managed out of UMG’s Berlin headquarters.

The aim of the agreement is to exclusively help Universal discover and promote new artists through ESL’s global tournaments and channels. In an industry first, UMG will partner with ESL to create the ultimate destination for gaming and music fans alike to experience the official soundtrack of the world’s esports leagues and tournaments. 

Nov 25, 2022 16:11
NEW YORK: The Professional Fighters League (PFL) has agreed a multi-year partnership with Celsius that will see the energy drinks brand become Official Energy Drink Partner of the mixed martial arts promotion. To kick off the expansive agreement, Celsius will be the presenting partner of the 2022 PFL World Championship taking place Friday at Hulu Theater at Madison Square Garden.
Nov 23, 2022 18:11
SINGAPORE: Tata Consultancy Services (TCS) announced Wednesday that it is extending its sponsorship of the Standard Chartered Singapore Marathon (SCSM) Corporate Challenge for four more years until 2026. 
Nov 23, 2022 18:11
With the addition of three regional sponsors, FIFA has announced that all its sponsorship packages for the World Cup Qatar 2022 have been sold out. Fine Hygienic Holding, YouTube and Visit Las Vegas, are the final three regional sponsors of world football's biggest quadrennial event.
Nov 22, 2022 16:11
DUBAI: As the official title partner of the DP World Tour, DP World has been on a mission across the season to collect used and unwanted golf balls and give them a second life in grassroots golf projects around the world. 
Nov 15, 2022 19:11
CHENNAI: Hero Indian Super League franchise Chennaiyin FC have announced Humans of Bombay as official storytelling partner for the on-going ISL 2022-23 season. Through a year-long deal, the two-time ISL champions and Humans of Bombay will work together in bringing out unknown stories of its champion players, coaches and stakeholders while also throwing a spotlight on the ups and downs of their journey.
Nov 14, 2022 17:11
KOCHI: Kerala Blasters FC has announced Bank of Baroda as the club's official banking partner for Hero Indian Super League (ISL) in 2022-23 season. 
Nov 10, 2022 19:11
JODHPUR: HCL and the Squash Rackets Federation of India (SRFI) Thursday announced the second leg of the HCL-SRFI India Tour in Jodhpur from 17th to 21st November. 
Nov 04, 2022 19:11
NEW YORK: Anheuser-Busch has announced its renewed commitment to U.S. Soccer as official beer sponsor.  The extension continues the longest strategic partnership in U.S. Soccer history, which began in 1987. With the refreshed multi-year marketing partnership, Anheuser-Busch will support the U.S. Men’s and Women’s National Teams throughout the United States.
Nov 04, 2022 18:11
AMSTERDAM: Dutch beer major Heineken, a global partner of Formula 1, was Friday announced as title partner for next year's Las Vegas Grand Prix. The event will be the first ever Saturday F1 race, taking place at night on a street circuit on 18th November 2023. As a global partner of Formula 1, Heineken has a rich history in amplifying some of the biggest global moments in the sport.
Nov 03, 2022 17:11
NEW DELHI: LaLiga club Sevilla FC has recently partnered Asian real-money gaming brand Khelraja, which offers sports betting, casino and esports among other categories, as its Official Asian iGaming Partner.  Through the association, which will run until June 30, 2024, Khelraja will provide its users the opportunity to engage with all LaLiga and Copa del Rey matches featuring Sevilla FC and win rewards.