Sponsorship

COLOGNE: The Central European division of Universal Music Group (UMG) have announced a multi-year partnership with ESL Gaming, the world’s biggest eSports company that will be managed out of UMG’s Berlin headquarters.

The aim of the agreement is to exclusively help Universal discover and promote new artists through ESL’s global tournaments and channels. In an industry first, UMG will partner with ESL to create the ultimate destination for gaming and music fans alike to experience the official soundtrack of the world’s esports leagues and tournaments. 

May 10, 2021 13:05
MUMBAI: With the Indian Premier League having been suspended, TAM Sports has released its "final" TAM AdEx Sports - IPL 14 Advertising Report, which has analysed data from the 29 games played of this year's IPL, and how it compares with IPL 13.   
May 06, 2021 17:05
LONDON: The FIA and Discovery have agreed a long-term partnership for the promotion of the FIA Electric GT Championship launching in 2023. Discovery, the global media group, was appointed by the FIA with its subsidiary, Eurosport Events, winning a competitive tender process to become the worldwide promoter of the FIA Electric GT Championship.
May 06, 2021 11:05
NEW YORK: The Korn Ferry Tour will see significant increases in its purses over the next two seasons with all tournaments featuring a purse of at least $1 million by the 2023 season.
May 05, 2021 17:05
MEMPHIS, Tenn.: FedEx Corp. and UEFA have signed a three-year agreement in which FedEx will sponsor the UEFA Champions League, commencing at the start of the 2021/22 tournament and extending for three editions through to 2023/24.  The agreement also includes sponsorship rights for the UEFA Super Cup, UEFA Youth League finals, the UEFA Champions League Futsal finals and UEFA eChampions League.
May 05, 2021 08:05
LONDON: Williams Racing has appointed James Bower as commercial director while Tim Hunt moves to become chief marketing officer.
May 03, 2021 23:05
MUMBAI: TAM Sports has released the TAM AdEx Sports - IPL 14 Advertising Report, which has analysed data from the first 22 games of this year's 14th edition of the Indian Premier League, and how it compares with IPL 13.   
May 03, 2021 05:05
MUMBAI: Mogae Media, an integrated marketing and communications investments company owned by media and advertising veteran Dr Sandeep Goyal, has acquired a controlling stake in Rediffusion and its sister concern Everest Advertising for an undisclosed amount. The acquisition will now be merged under the Mogae brand and will not function as a separate entity.
Apr 28, 2021 23:04
LONDON: Eurosport Events, in partnership with the FIA and WSC, will continue to make the WTCR − FIA World Touring Car Cup even stronger and better into the future.
Apr 28, 2021 23:04
NEW YORK: ESL Gaming, the world’s largest esports company, has announced the renewal of its long-standing partnership with Intel in what is the biggest brand partnership deal in esports history to date. 
Apr 28, 2021 19:04
MADRID: MotoGP commercial rights holder Dorna Sports has announced Michelin, tyre supplier for the world’s fastest motorcycle racing championship, as title sponsor for the 2021 Finnish GP.  The event, set to take place from the 9th to the 11th of July, will be the first motorcycle Grand Prix to be held at the new KymiRing and will be named the Michelin Grand Prix of Finland.