COLOGNE: The Central European division of Universal Music Group (UMG) have announced a multi-year partnership with ESL Gaming, the world’s biggest eSports company that will be managed out of UMG’s Berlin headquarters.

The aim of the agreement is to exclusively help Universal discover and promote new artists through ESL’s global tournaments and channels. In an industry first, UMG will partner with ESL to create the ultimate destination for gaming and music fans alike to experience the official soundtrack of the world’s esports leagues and tournaments. 

Sep 29, 2023 17:09
Veera, a mobile-only internet browser, announced its partnership with the Yuva Kabaddi Series as the ‘Secure Browsing Partner’ of the tournament. This collaboration underscores Veera’s commitment to transform the digital experience for Indian users.
Sep 29, 2023 16:09
BENGALURU: Dove Men+Care, the global men’s grooming brand that made its debut in the country earlier this year, is marking a milestone in its India chapter as ‘Official Hair Care Partner’ of Bengaluru Football Club (BFC).  The association is has just kicked off and will extend across key tournaments until May 2024.
Sep 28, 2023 19:09
CHENNAI: Chennaiyin FC has roped in "international sports news portal" Melbat as its principal sponsor for the 2023-2024 season (ending April 2024).   As part of the partnership, Melbat's logo will be featured on Chennaiyin FC's playing and training kits, stadium, entry tickets, social networks, club’s website, TV channel, and the team's official app.
Sep 27, 2023 20:09
CHENNAI: Chennaiyin FC have renewed their long-standing association with ACKO as the team’s associate sponsor for the 2023-24 Indian football season. The partnership, which enters its fourth year, is a testament to the commitment and shared values of both organisations.
Sep 26, 2023 21:09
The International Cricket Council (ICC) Tuesday announced a multi-year association with IndusInd Bank as a Global Partner for the highly anticipated ICC Men’s Cricket World Cup 2023 and future ICC men’s events. The multi-year sponsorship agreement between IndusInd Bank and the ICC is reportedly valued at  $20-$24 million (approximately Rs 160-200 crore). 
Sep 26, 2023 20:09
KOCHI: Kerala Blasters announces partnership with Croma as their associate partner for the upcoming Indian Super League Season. 
Sep 26, 2023 19:09
boobydoo has announced its partnership with Bristol Sport, which sees them become the official sports bra supplier for both the Bristol Bears Rugby and Bristol City Football Club – supporting both women’s teams across the 23/24 season.
Sep 26, 2023 18:09
NEW DELHI: Chinese smartphone major vivo demonstrated a slew of innovative products and vast experiences as the Official Exclusive Supplier of Mobile Phones at the 19th Asian Games in Hangzhou. iQOO, as the Official Esports Gaming Phones for the Hangzhou Games, continues to provide powerful performance and precise control to help esports athletes achieve excellent results at the Asian Games. 
Sep 26, 2023 18:09
BENGALURU: Indian Super League franchise Bengaluru FC has onboarded Sun King as the club's official lighting partner.  This collaboration will see Sun King, which lays claim to being the world’s largest off-grid solar energy company, integrating the football team’s brand across its marketing collaterals and product packaging.
Sep 25, 2023 19:09
The Asian Games 2023, featuring 655 Indian athletes competing in 41 disciplines, has garnered the support of prominent brands like EatFit, Maruti Suzuki India Limited, JSW, ACKO, and Limca Sportz, who have collaborated with Sony LIV for coverage of the event.