Sponsorship

COLOGNE: The Central European division of Universal Music Group (UMG) have announced a multi-year partnership with ESL Gaming, the world’s biggest eSports company that will be managed out of UMG’s Berlin headquarters.

The aim of the agreement is to exclusively help Universal discover and promote new artists through ESL’s global tournaments and channels. In an industry first, UMG will partner with ESL to create the ultimate destination for gaming and music fans alike to experience the official soundtrack of the world’s esports leagues and tournaments. 

Sep 17, 2018 12:09
KOLKATA: India is all set to host its first ever world event in chess as the tournament is set to take place at one of the cultural hubs in the city, the Indian Council for Cultural Relations, from 9 to 14 November. It has also confirmed Tata Steel as its principal sponsor and will be known as ‘Tata Steel Chess India’.
Sep 14, 2018 17:09
PARIS: The French Football League (LFP), organising body for club football in France, has announced BKT, leading Indian manufacturer of off-road tyres, as the new title sponsor of the Coupe de la Ligue knockout competition.
Sep 14, 2018 17:09
LONDON: The Premier League has completed its global sponsorship roster with the announcement of Coca-Cola Great Britain as the EPL's seventh and final official partner. 
Sep 14, 2018 15:09
MANCHESTER: Premier League champions Manchester City have much to rejoice not just on the field, but off it as well. In its annual report, the club posted revenues of £500.5 million ($657 million) which is an all-time record and marked a whopping 44% increase in revenue since 2013. 
Sep 14, 2018 15:09
ZURICH: UEFA announced on Thursday that leading logistics company FedEx Express will continue to remain an official sponsor of the Europa League as per a renewed agreement that will last till 2021. The deal was brokered by UEFA’s exclusive marketing agency, TEAM Marketing AG. 
Sep 14, 2018 15:09
MUMBAI: The first of many, by the looks of things. Shortly after revealing on the Ellen DeGeneres TV show this week that she doesn't own a car, US Open champion Naomi Osaka landed in Japan and signed her first big deal after her historic win - with a big car company no less. 
Sep 12, 2018 16:09
MUMBAI: US Open champion Naomi Osaka is reportedly set to renew her sponsorship deal with German sportswear giant adidas, which is coming to a close at the end of the year, for an astronomical $8.46 million per year. The monster deal, reported by UK's Times, would be the third richest sponsorship deal in women’s tennis and the highest payout adidas has ever handed to a female tennis player. 
Sep 11, 2018 17:09
VIENNA: One of the rising stars in the ATP circuit, World No.9 Dominic Thiem’s matches can be viewed by audiences free of costs in his home country, Austria on kia.com, the official website of the global automobile manufacturer, Kia Motors. Kia also happens to be one of Thiem’s top sponsors.
Sep 11, 2018 17:09
NEW DELHI: The Professional Golf Tour of India (PGTI), the official sanctioning body of professional golf in India, teed off the inaugural QA InfoTech Open at the Noida Golf Course Tuesday.  The event runs from Tuesday through to Friday.  The tournament, which is the 13th event of the PGTI’s 2018 season, carries a prize purse of Rs 5 million. The Pro-Am event is scheduled for September 15. 
Sep 11, 2018 17:09
TAMPA, Fla.: Ironman, a Wanda Sports Holdings company, has announced e-commerce giant Amazon as title sponsor of the 2018 Ironman World Championship and Official Sports Nutrition Retailer of the iconic triathlon event that will take place on Saturday, October 13 in Kailua-Kona, Hawai`i.