MANCHESTER: Manchester United – one of the most popular and successful sports teams in the world - Friday announced a new partnership with Alibaba Group that will bring exclusive rights to club content in China to Alibaba’s ecosystem for the first time, further extending the club’s engagement with its massive Chinese fanbase.
Alibaba Group
Feb 03, 2018 17:02
MUMBAI: Chinese e-commerce giant Alibaba Group has launched its first global advertising campaign for the upcoming PyeongChang 2018 Olympic Winter Games.
The campaign titled “To the Greatness of Small,” features three commercials that illustrate how one small action can touch millions of people, how small moments of character can inspire the world, and how the underdog can achieve great things.