ambush marketing

MUMBAI: Conflict of interest? What's that? And now ambush marketing? Propriety, thy name is definitely NOT Sourav Ganguly. 

Ahead of the third and final T20I encounter between India and Bangladesh, in which Boys in Blue "sealed the deal" Sunday, the freshly minted BCCI president took time out to promote My11Circle, the fantasy cricket platform he endorses. 

The former India skipper in a tweet spoke about the ongoing T20I series between India and Bangladesh and asked fans to ‘beat his team’ on My11Circle to receive monetary prizes.

Jun 03, 2019 18:06
MUMBAI: The UEFA Champions League final on Saturday evening (June 1) was brought to a halt when a streaker invaded the pitch. Now while some would argue that streaking is an "old tradition" in team sports, what made this particular case unique was that it had a clear commercial impetus behind it - ambush marketing.    
Feb 20, 2019 18:02
KUALA LUMPUR: The Asian Football Confederation (AFC) is increasing its determination to fight intellectual property (IP) theft by appointing experts to continue to protect AFC’s broadcast and commercial partners rights.