MUMBAI: Disney Star, official television broadcaster of TATA IPL, registered a cumulative reach of 307 million (30.7 crore) viewers for the first ten matches of the 2023 edition of world cricket's richest annual tournament, the network announced Thursday.
The broadcaster further declared that it has garnered 23% more viewers compared to the previous IPL edition. This reach happens to be the second-highest ever in IPL history (other than IPL editions during Covid).