MADRID: LaLiga president Javier Tebas defines the Spanish football league’s global strategy in three words: “Product. Data. Strategy.”
This approach explains the vision of the league today and also how it has evolved in the past six years. “Before, we had very few sponsors, all focused at the national level,” Tebas said during a presentation at the World Football Summit in Madrid. “But now we have global, national and regional sponsors, building on our ‘glocal’ strategy, with campaigns geolocated according to markets and regions.”