MELBOURNE: Cricket Australia Thursday announced the renewal and upgrade of its partnership with Indian-based off-highway tyre manufacturer BKT, emphasising the global appeal of the KFC Big Bash League.

From the 2020-21 summer of cricket, BKT will become a League Partner of the KFC BBL, having previously been a League Supplier. Australia one of BKT’s most important markets and the brand’s “Growing Together” philosophy aligns perfectly with the League.

Sep 30, 2020 11:09
PARIS: BKT is the newest Euroleague Basketball Premium Partner whose presence will be felt in the two club competitions, the Turkish Airlines EuroLeague and the 7DAYS EuroCup.
Jan 15, 2020 18:01
PARIS: LFP, French football's governing body, announced here Wednesday a major agreement that grants Indian off-road tyre major BKT naming rights to Ligue 2, France's second tier club football league. 
Oct 07, 2019 21:10
MUMBAI: Balkrishna Industries Limited (BKT), India’s leading manufacturer of off-highway tires has signed, on as “Official Global Partner of LaLiga”.  BKT aims for performance without limits – just like sport. And like Liga de Fútbol Profesional (LaLiga), it has a global presence that reaches people all around the world. These conditions create a fertile ground for a new partnership.
Aug 23, 2019 17:08
MUMBAI: BKT and Spain's LaLiga have entered into an agreement that will see the Indian manufacturer of off-road tyres become “Official Global Partner of LaLiga”. The partnership takes immediate effect and will run for three years until the end of the 2021/2022 season.
Jul 18, 2019 15:07
CHENNAI: Balkrishna Industries Limited (BKT), leading manufacturer of off-highway tires, has signed on with Sankar Cements Tamil Nadu Premier League (TNPL) as the associate sponsors. TNPL will kick start its fourth edition on July 19, 2019. As associate sponsors, BKT’s partnership with TNPL will range across multiple areas including promotion and branding.
Mar 30, 2019 13:03
PARIS: LFP, the governing body of football in France, has made a strong pitch for Indian investment in football in the country in leagues such as the Ligue 1 on the lines of what Chinese firms have done. The development comes days after Ligue 1 champions Paris Saint Germain expressed a strong interest in investing in the Indian market.
Jan 25, 2019 18:01
LUDHIANA: Balkrishna Industries Limited (BKT), India’s leading manufacturer of off-highway tires, has signed on with Kila Raipur Sports Festival as the presenting partner for its 83rd edition. This will be BKT’s first year as partners for the marquee event.
Nov 06, 2018 17:11
MUMBAI: ‘Charity begins at home.’ It is easy to believe that the clichéd saying applies to most companies entering the sports sponsorship arena, starting from their home country before branching out to the world. However, if there is one Indian company who is changing this status quo at present, it is Balkrishna Tires which is famously known as BKT Tires.
Oct 16, 2018 16:10
MUMBAI: Balkrishna Industries Ltd. (BKT), global leaders in the off-highway tire market Tuesday announced its entry into the Indian sporting ecosystem for the first time ever with a unique multi-franchise sponsorship deal in the ongoing Pro Kabaddi League.
Sep 18, 2018 19:09
MELBOURNE: Just days after confirming its title sponsorship deal with France’s Coupe de Ligue football competition, Indian MNC Balkrishna Industries Ltd. (BKT) was named on Tuesday as the official tire supplier of Australia’s premier T20 cricket competition, the KFC Big Bash League till 2021.