LONDON: Sportswear giant Nike has maintained and strengthened its position as the world’s most valuable apparel brand, according to the latest report by Brand Finance.
The annual report, “Brand Finance Apparel 50,” categorizes apparel, watches and jewelry brands.
According to the leading independent brand valuation and strategy consultancy, Nike’s brand value has increased by 16% since last year to $32.4 billion on the back of healthy sales growth in China, Europe, the Middle East and Africa during the course of the year.