Cricket superstar Virat Kohli, for long India's highest valued celebrity, has dropped down to second in the 2022 list, as per a report put out by consulting firm Kroll.
The right-hand batsman has seen a steady decline in his overall brand value in the last three years - $176.9 million in 2022 as against $185.7 million in 2021 and $237.7 million in 2020.