Broadcast Audience Research Council India

BARC appoints CFO & head of people operations: Report

Last updated : May 17, 2022 11:05

SportzPower Team

May 17, 2022 10:05

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MUMBAI: The Broadcast Audience Research Council India has appointed Bavan Matthews as head of People Operations and Ashish Gupta as BARC's chief financial officer.

Matthews joined the audience measurement body in March, e4m reports. Prior to BARC, he was with Kantar South Asia as a human resource business partner.

Gupta joined BARC India in April from International SOS where he was CFO for India & Regional Projects.

Mar 25, 2022 20:03

Shashi Sinha elected new BARC India chairman

MUMBAI: Shashi Sinha, chief executive officer at IPG Mediabrands India, has been unanimously elected as the new chairman of the Broadcast Audience Research Council by the BARC India board following its meeting held here Friday.

Nov 23, 2021 16:11

Sports, festivities drive all-time high ad volumes in Oct: BARC

MUMBAI: The festive season has spelled good news for the TV industry with October recording all-time high advertising volumes.

Aug 21, 2021 13:08

Nakul Chopra replaces Sunil Lulla as BARC CEO

MUMBAI: Broadcast Audience Research Council India (BARC), the industry TV viewership measurement body, on Friday announced the appointment of Nakul Chopra as its new Chief Executive Officer effective August 25. This announcement comes as Sunil Lulla has decided to resign from the position of CEO to pursue his entrepreneurial ambitions.

Aug 17, 2021 06:08

Assam/NE topped Tokyo 2020 week 1 viewership share: BARC

MUMBAI: The Olympics 2020 opening week clocked 69 million viewers and 5.8 billion viewing minutes on TV, according to the Broadcast Audience Research Council (BARC) India’s #MeasuringMoments campaign. Conceptualized and executed by internal teams at BARC India with its agency AGENCY09, the #MeasuringMoments campaign has been live on BARC India’s social media channels since August 5.

Apr 15, 2021 15:04

India TV viewing reach up 6.9% to 892m in 2020: BARC

MUMBAI: Television measurement body Broadcast Audience Research Council India (BARC India), along with the BARC Technical Committee (TechComm), has released ‘TV Universe Estimates 2020’ (TV UEs) that play an important role in the structuring of BARC India’s sample design and in ensuring the selected panel represents a true microcosm of India.

Nov 25, 2020 18:11

Share of ads featuring sport celebs up 3% in IPL 2020: BARC

MUMBAI: The share of ads featuring a sports celebrity, as against a film celebrity, has gone up 3% in Indian Premier League 2020 - from 14% during IPL 2019 to 17% in the recently concluded 2020 edition. As per the Broadcast Audience Research Council (BARC) India data, this IPL has witnessed a 3 per cent growth in the ads featuring sports celebrities versus Bollywood celebrities.

Oct 23, 2020 18:10

361m watched 32 matches thus far in IPL 2020: BARC

MUMBAI: At the halfway mark of the ongoing Indian Premier League, a total of 361 million viewers have watched 32 matches in the first four weeks of the IPL between 19 September and 16 October, with total viewing minutes standing at 233.9 billion.

Apr 18, 2019 15:04

BARC strengthens product and partnerships portfolios

MUMBAI: In order to strengthen its product and partnerships portfolios with greater market focus and customer orientation, the Broadcast Audience Research Council (BARC) India has roped in Aaditya Pathak as executive vice-president, Partnerships and Growth and elevated Elbert D’Silva to lead the Product Leadership and Excellence Team.

Jul 16, 2018 16:07

In 3 yrs, HD sports consumption up 5.5x: BARC

MUMBAI: Television rating agency Broadcast Audience Research Council India (BARC) has set itself a target of expanding its meter homes up to 44,000 by the end of the ongoing financial year, up from the current 33,000.

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