MUMBAI: India’s home season media rights holder Star India is seeking a Rs 130 crore discount on its existing deal, the current cycle for which ends in March. While Team India jersey sponsor BYJU's, which wants an immediate out from its sponsorship agreement, has reportedly told the the BCCI to encash its bank guarantee worth an estimated Rs 140 crore.

The BCCI top brass deliberated on these two matters at the emergent meeting of the Indian cricket board's apex council on Monday, PTI reports. It was a virtual meeting.

Dec 15, 2022 20:12
MUMBAI: Edtech giant BYJU's, shirt sponsor of the Indian cricket team since 2019, is reportedly seeking an exit after March 2023. According to Economic Times, with the current development, BYJU’S is looking to rationalise its media expenditure.
Nov 04, 2022 17:11
MUMBAI: BYJU’S Friday announced football star and global sports icon Lionel “Leo” Messi as the first global brand ambassador of the edtech giant's social impact arm - "Education For All".  Messi, who plays for Paris Saint-Germain and captains the Argentinian football team, has signed an agreement with BYJU’S to "promote the cause of equitable education".
Jun 30, 2022 10:06
MUMBAI: India’s most valuable startup BYJU'S, which has just extended its Team India shirt sponsor deal with the BCCI for another 18 months (until the end of 2023), is on a major cost-cutting exercise. 
Jun 26, 2022 17:06
BENGALURU: Edtech major BYJU'S has extended its Team India shirt sponsor deal with the BCCI for another 18 months (until the end of 2023).  Its original term expired in March just before the start of IPL 2022. The extension is valued at around $55 million in toto, or roughly $1m per game that Team India will play over the next 18 months.
Mar 28, 2022 14:03
KOCHI: In response to a phenomenal season of football at the Hero Indian Super League 2022, and to gear up for the upcoming season, Indian edtech company BYJU’S released a powerful anthem for the Kerala Blasters Football Club.
Mar 24, 2022 21:03
MUMBAI: Indian EdTech major BYJU'S has been announced as an official sponsor of the upcoming FIFA World Cup Qatar 2022.  While financial terms were not disclosed, the sponsorship value is reportedly in the Rs 300+ crore ($40 million) ball park. 
Mar 07, 2022 19:03
MUMBAI: Ed-tech platform, BYJU'S, the current Team India shirt sponsor, has reportedly extended the association for another year.  BYJU'S had replaced Chinese smartphone major Oppo as shirt sponsor in September 2019 and the contract was supposed to come to an end on March 31.
Feb 25, 2022 14:02
MUMBAI: Great Learning, a global ed-tech company for higher and professional education and a part of the BYJU'S group, has partnered with Sri Lanka Cricket as the official overseas team sponsor.
Jan 07, 2022 19:01
MUMBAI: BYJU'S has appointed Adityan Kayalakal as senior director - Brand & Creative Strategy. He joins the edtech major from the National Basketball Association,  where he was director - Global Content & Media Distribution.  At Byju's, Kayalakal will head the social and digital efforts within the larger brand & creative strategy team, e4m reports.
Dec 10, 2021 15:12
MUMBAI: Indian edtech major Byju's Friday announced the appointment of Rachna Bahadur as the senior vice president to lead its global expansion plans.