campaign

Maybelline New York, which launched its ‘Brave Together’ global initiative late last year with the stated aim to make mental health support accessible to all, has debuted a new campaign targeting gender-based harassment in the video game industry.

The campaign, titled 'Through Their Eyes', includes a social experiment wherein male-identifying gamers Joel ‘JoelBergs’ Bergs and Drew ‘DrewD0g’ Warne used voice alteration devices and unique player profiles to sound and look more feminine while playing online, GamesHub reports.

Mar 19, 2018 16:03
MUMBAI: Following the recent launch of the Best vs Best VIVO IPL anthem that crossed over 15 million views across social media platforms, Star India Monday launched the second phase of its campaign around the upcoming season of the Indian Premier League.
Mar 13, 2018 15:03
MUMBAI: Ahead of next month's VIVO Indian Premier League 2018 kick-off, IPL host broadcaster Star India and BCCI have collaborated to co-create a ‘Best vs Best’ campaign, which includes an event anthem. Conceptualized by Ogilvy and Mather the Best vs Best anthem focuses on IPL as the embodiment of the best of cricketing action with the best of global talent showcasing their prowess as match winners. 
Nov 14, 2017 12:11
MUMBAI: LaLiga has launched a new global brand campaign entitled ‘It’s not football – It’s LaLiga’.