CEAT has been named Strategic Timeout Partner for the upcoming Tata Women’s Premier League (WPL), the inaugural edition for which commences from 4th March.
The three-year contract marks another milestone in CEAT’s long relationship with Indian cricket, be it as the strategic timeout partner for IPL, the Women’s T20 challenge, bat sponsorships and association with leading cricketers, including Harmanpreet Kaur, captain of the Indian women’s cricket team.