LONDON: Deutscher Fussball-Bund (DFB), the German football association, has appointed IMG as its exclusive sponsorship agency across APac to drive new opportunities for the organization across the region.
Under the agreement, IMG will advise the DFB and identify new potential partnerships that fit the brand.
Kicking off the partnership, IMG has already secured a deal for DFB with kitchen and bathroom appliance specialist, Vanward, to become the official regional partner of the German national football team in China.