ZURICH: The FIFA World Cup in Russia has been much followed and talked about on social media platforms. However, it seems to have struck the perfect sponsorship deal with Chinese smartphone company, VIVO as its global fan engagement campaign named #FIFAStadiumDJ has been the seventh most retweeted tweet on Twitter during the marquee tournament.

The thought behind VIVO’s multi-platform activation is to gather the playlist of songs to create an electric atmosphere during the knockout matches of the competition, from music and football enthusiasts from all over the world.