Hugo Boss

Back on track: Aston Martin F1 announces Hugo Boss partnership

SportzPower Team
Jun 30, 2022 17:06

LONDON: The Aston Martin Formula One Team (AMF1) Wednesday announced a new partnership with global fashion brand Hugo Boss that sees it become the team's official Fashion Partner.

Starting next year, the German manufacturer will design and develop looks for the AMF1 team – including formal apparel for its race drivers and a range of high-performance race and travel wear for the entire team.

The official team kit and travel styles will feature signature BOSS styling: combining iconic branding, premium materials, streamlined shapes, and sleek, minimal detailing.

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