ZUG, Switzerland: Infront has officially launched Infront X, the new brand of Infront’s digital offering.

Infront X combines the digital media and solutions business of with Infront Lab’s sports tech research and development unit into a full-service digital powerhouse for the sports industry.

The new brand matches a more targeted approach to services and solutions for sports organisations globally. In addition, it will also drive product development with a greater focus than ever before. 

Apr 06, 2021 17:04
MILAN, Italy: Italy’s Lega Serie A has appointed Infront to manage its international media rights for all platforms across Europe, Asia, Oceania, sub-Saharan Africa and Americas (excl. USA) for the next three seasons from 2021/22 to 2023/24. The Lega Assembly ratified Infront’s proposal for the commercialisation of the league’s worldwide media rights inventory through a unanimous vote.
Feb 12, 2021 19:02
LONDON: The Professional Squash Association (PSA) has signed a landmark multi-year agreement with Infront, a Wanda Sports Group company, which will see the leading sports marketing agency become a strategic commercial partner of the global governing body for professional squash.
Feb 21, 2020 19:02
BEIJING: Infront, a Wanda Sports Group company, will continue as the exclusive marketing partner of the International Biathlon Union (IBU) after extending its partnership by eight years, to the 2029/30 season.  The current agreement was due to end after the 2021/22 season.
Mar 15, 2019 15:03
LONDON: World Rugby, the global governing of the game, outlined its vision for the future of international rugby, including the proposed Nations Championship concept and its supporting business model, during a meeting with major stakeholders in Dublin on Thursday.
Feb 01, 2019 17:02
MONACO: Infront Thursday announced the acquisition of Youthstream, the owner of the exclusive television, marketing and global promotional rights to the FIM MXGP Motocross World Championship until the 2036 season.
Feb 21, 2018 12:02
LONDON: The International Triathlon Union (ITU) has finalised a long-term partnership with leading sports marketing company Infront.