Lacoste

PARIS: French sporting apparel brand Lacoste has been awarded licensing rights for a 3-year period by the International Olympic Committee (IOC) for an exclusive lifestyle apparel collection that will celebrate and honour the 50th anniversary of the 1968 Olympic Games in Grenoble and Mexico City.

Known as ‘The Olympic Heritage’ collection, it is an essential element of the new IOC Global Licensing Strategy, which was developedby the IOC in 2014 in sync with the Olympic Agenda of the Tokyo 2020 Games.