Li-Ning

NEW DELHI: Even as the odds that the Indian Premier League will have its run this year itself in the slot that might be vacated IF the Men's T20 World Cup Australia gets taken off the calendar, comes a fresh financial challenge.

With tensions heightening between India and China, and the media-driven decibel levels for boycott calls of Chinese products increase, scrutiny of the IPL, Indian sports most high profile event, is clearly a worry for the mandarins running the BCCI.

Feb 09, 2019 16:02
MUMBAI: There is now an official on record statement of the financial terms surrounding Olympic and World Championship Silver medallist PV Sindhu's record four-year sports sponsorship deal with Chinese sports brand Li-Ning.
Feb 05, 2019 18:02
MUMBAI: After signing back Indian badminton player Kidambi Srikanth as brand ambassador last month, Chinese sportswear and badminton equipment brand Li-Ning has brought back on board India's biggest non-cricket brand endorser PV Sindhu.
Jan 14, 2019 15:01
MUMBAI: India’s premier male badminton star Kidambi Srikanth has signed a four-year deal with leading Chinese sports brand Li-Ning. Li-Ning will replace Yonex as Srikanth’s kit sponsor, the latter having been associated with the player since 2016.
May 15, 2018 14:05
NEW DELHI: Indian Olympic Association Tuesday announced that Chinese sports apparel brand Li-Ning would be the Indian team’s official sports apparel partner till Tokyo 2020 Olympic Games.